Media Buying 1oh!1

The fact that using the Web in conjunction with TV goes against DRTV's highly accountable grain begs the questions: With so many viewers ordering online

, what will TV's purpose be in the future? Will the 800 number become obsolete at some point? Will someone come up with a way to accurately tie TV viewing into Web buying? These questions may remain unanswered right now, but will certainly lead to even more changes within the DRTV media buying industry. Stay tuned

Media Buying 1oh!1

By: Tim Hawthorne

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