Isd Global Launches Online Social Media Marketinginitiative For Volkswagen Brand

Dubai based New Age brand marketing consultancy Ideas Strategy Design Global(ISD

Global)has been assigned the taskofproviding the entire retinue of Digital Marketing services including SEO/SEM/Social Media Marketing as a cohesive initiative towards ORM(Online Reputation Management) building for Ali & Sons , the exclusive dealers of Volkswagen in Abu Dhabi & Al Ain.

Ali & Sons has been the exclusive dealers of Volkswagen for more than 2 decades and have grown the sales of the world's leading automoibile brand exponentially in the markets of Abu Dhabi & Al Ain.

" At Ali & Sons we have always kept an eye on the future whilst giving the present our very best by learning from the past. As an organisation, we have always, by design balanced tradition and modernity to suit the ever changing dynamics of today's market place. The vision is to deliver for the brand by adopting methodologies and techniques that resonate with the existing and prospective customers and project the value proposition that a brand of Volkswagen's stature offers. At Ali & Sons, we work tirelessly across our multiple divisions be it sales, customer service, branding & marketing, post sales, showroom operationsetc to ensure a seamless and positive experience for both our customers and the Volkswagen brand, " avered Ammar Johmani, Brand Manager for Volkswagen @ Ali & Sons.

" The need of the hour is fleet footedness, adaptability and being future ready. Customer tastes, preferences are fast changing and that is compounded by the over supply of information, products and a hyper competitive environment. Not to forget the deficit that seems to be creeping in of trust, time and resources from a customer point of view. Brands have to be highly vigilant in understanding customer and market insights, respect and acknowledge feedback emanating and address them in a fashion that instils confidence, loyalty and pride of ownership. Our initiative of looking at Digital Marketing as a serious tool in our armoury for Volkswagen to engage meaningfully with our existing and potential customers is therefore a well thought out strategy and we believe strongly that ISD Global with their vast experience in the digital marketing spaceand insight of working with top notch brands across multiple global markets is the ideal agency to partner with and realise our big picture, " concluded Johmani.

" Exclusivity comes with a huge amount of responsibility. The fact that we are the only authorised dealers for Volkswagen in Abu Dhabi & Al Ain might seem to be a misnomer. There are high expectations that the brand has from us and rightly so.Our past track record at Ali & Sonsof delivering exceptional sales volumes year on year and impeccable service standards only motivates the brand to demand higher value from us as a dealership. All our continuedinvestments be it in showroom & infrastructure augmenting, marketing & branding, after sales, customer service, IT and allied services reflects our continued and unflinching committment to leverage and deliver the maximum value for the Volkswagen brand.

Our partnership with ISD Global, an agency we respect a lot for their high quality and service standards and the willingness to go beyond at all times in the quest for realising the common goal, and an agency that seems to have a strongunderstanding ofmodern daybrand marketing,is yet another positive step that we have taken in the building of the Volkswagen brand in our territories", added Salim Sayyid, Marketing Manager, Volkswagen at Ali & Sons.

" The Digital Marketing initiative that we have undertaken at ISD Global on behalf of Ali & Sons Volkswagen came after almost 8 months of research, planning and deliberations. Both sides definitely felt the need given the need of the hour but careful thought was given to first clearly lay out the roadmap, bring it to the attention of key internal stakeholders at Ali & Sons, ensure that it resonates and respects the overall corporate and brand marketing objectives of Volkswagen, get the buy in and then roll out the plan. The initative is being closely monitored with weekly MIS reports being provided to Ali & Sons for them to understand both activity & progress and to evaluate need for course corrections, should it be called for. Multiple layers of Online marketing have been embedded into this exercise for Ali & Sons Volkswagen including SEO bookmarking,Optimisation both onsite and offsite, scientific optimisation of keywords, PPC, Social Media Optimisation & Management across key platforms including Facebook, Twitter, YouTube etc, Content Creation & Marketing and a host of other activities that help the realisation of the master Online Reputation Management(ORM) goal", concluded Muffaddal Joher, Director, New/Digital Media projects at ISD Global.

Through its various in house brand marketing models viz 5C( Content, Conduit, Context leading to Customer & Commerce), CLAP( Customer Love Affair Program), UFP( Unique Feeling Proposition) and BEST( Brand Energy Stimulation Treatment), Ideas Strategy Design Global(ISD Global) helps helps brands realise their marketing,branding, advertising and customer acquisition objectives across a spectrum of global markets ranging from UAE to USA, UK/rest of Europe, Vietnam, India, Mauritius and beyond.

An immersive, innovative and inspiring engagement for brands to realise their marketing & corporate aspirations is what ISD Global brings to the table.Developing meaningful, compelling conversations with customers so that brands realise commerce at the intersection of conversation & strategy. Brand Strategy,Creative Brand communication, Brand Audit, Brand Re Engineering, Brand Launch, Brand Franchising, Brand Identity development,Brand Extensions,Mainstream Advertising, PR & Thought Leadership, Media Planning, Buying & Placement across global markets and media platforms including Television, Print, Radio, Outdoor/OOH, Online etc, Online Reputation Management, Social Media & Digital Marketing are some of the retinue of services that ISD Global offers under its pin to piano umbrella.

ISD Global's biggest strength is its worldwide team of more than 65 people allowing it to offer brand marketing services across a wide cross section of industry genres including Automobiles, FMCG, Banking & Financial Services, Real Estate, Consumer Electronics, Luxury & Lifestyle, Fashion & Jewellery, Education & Training, IT & IT services, Travel, Tourism, Hospitality, Food & Beverages, Media & Entertainment, Furniture & Interiors, Office Automation etc.

ISD Global also publishes a magazine called Brand Knew, as an extension of its competence in the branding & communication eco system. As the name indicates, the magazine provides a holistic perspective on the world of brands and branding. Its published in two versions- one a print edition and the other digital.

by: Suresh Dinakaran

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