Isd Global In Brand Marketing Alliance With Luxury Swiss Watch Brand Quinting

New age brand marketing consultancy Ideas Strategy Design Global(ISD Global)

, headquartered out of Dubai, is taking brand marketing to a new level- it is now helping luxury brands based out of UK and Europe find newer market domains in places like the M East & India.It recently set up a global brand marketing partnership with the luxury watch brand Quinting, the world's first transpsarent watch brand.

The recession hasn't spared anyone. Core, strong markets are no longer safe havens for established,uber premium brands. Plus there is a whole lot of action shifting to the markets that traditionally has been ignored not because of any new found love but purely from an economic stand point- robust economies in the markets of India and some of the GCC states coupled with high disposable income and a bustling aspirational lifestyle has triggered unprecedented demand for ' labels from the West ' and ISD Global is helping brands reach out to markets that are definitely the flavour of the month.

" The BRIC markets and some of the GCC states are leading the consumption revolution. World over, established brands seem to be wanting to set foot on these shores, if not already. We at Ideas.Strategy.Design Global are helping brands find their way through the maze. Its not very easy finding partners,collaborators or franchisees wanting to soak in the action and laugh their way to fortunes. One needs to battle ground realities, red tape apart from having the market/consumer knowhow apart fromthe communication panachethat is so very essential in helping brands get a foothold. So right from market & consumer analysis, going upto the entire setting up of a franchisee chain for a brand and marketing it to key TG eco systems, ISD Global offers the entire value spectrum of offerings to brands wanting to enter the new utopia", avered Sagar Patil, CEO, ISD Global Europe Ltd.

" In fact our understanding with luxury Swiss watch brand Quinting has come about after months of research, analysis and delving deep into understanding the potential of the brand", added Patil. In fact, talks are already at an advanced stage with a few other international brands from Europe and within the next 3-4 months we would be actually helping some of them set their imprint in markets like India, Dubai, Abu Dhabi, Qatar etc," concluded Patil. More on the Quinting brand can be had from www.quinting-watches.com. As a watch brand, it has adorned the wrists of many a president & celebrities, Francis Mitterand, Bill Clinton included.

"The Quinting manufacture is one of a small circle of watchmakers producingits own movements. All the parts of the Quinting movement are assembled by hand at the manufacture situated in St. Blaise, near Neuchatel in Switzerland. The extremely delicate operation is performed in a dust free room to ensure the perfect transparency.Working in sapphire is a very precise craft. It requires a delicate hand and 100 percent precision since, unlike metal, sapphire is a nonfusible and nonelastic material. This advanced technique requires a high degree of precision and knowledge, placing the Quinting watches among the most sophisticated and complex on the market," added Pascal Berclaz, CEO and an accomplished engineer and economist, and one of the chief founding architects of the Quniting watch brand. " We believe that ISD Global are the right partners that we have selected to take this one of a kind watch brand, truly global", concluded Berclaz.

ISD Global has a network of offices straddling the UAE, UK, India, USA, Mauritius & Vietnam and works with brands in diverse industries including FMCG, Luxury, Fashion & Lifestyle, Automobiles, Real Estate, Interiors & Furniture, Education, Wellness, Hospitality, Travel & Leisure, Banking & Financial Services, Information Technology, F&B etc.

ISD Global offers the entire gamut of brand marketing services including brand strategy development, Advertising & Creative Communication, PR, brand audits, brand identity development, brand launches, media innovations, media planning & buying and the entire spectrum of Digital & Social Media marketing. Effectively, ISD Global becomes a fortified hub where brands can stop over and avail of any of the aforesaid services either in parts or as an integrated whole.

Backed by a team of committed and highly skilled people across its various offices, ISD Global attempts to re define the brand marketing experience for brand owners, corporates and entrepreuners. A wealth of experience and insights on working with MNC brands, regional brands and SMEs in different markets, allows ISD Global to leverage and cross pollinate to the benefit of all the brands it works with.

Brand building, nurturing, launching is what ISD Global does best. ISD Global are currently occupied with the re launch of its branding magazine Brand Knew, which as the name suggests provides a holistic perspective on the world of brands and branding. It would have two versions-one a print edition & the other a digital edition- it would be a Globa llaunch targeting a community of almost 200000 readers- Business Owners,Entrepreuners, CEOs, Brand Heads, Marketing Heads, Agency Heads, Students ofBranding & Advertising etc. The re launch is scheduled forend of Junethis year.

So if you are on the lookout for a company that genuinely walks the talk on going beyond to realise the corporate, marketing, branding , advertising objectives of brands, Ideas.Strategy.Design Global(ISD Global) would be a worthwhile partner.

by: Suresh Dinakaran

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