Himfr.com Reports Tcl Will Stop Making 40-inch And Above Large-screen Non-internet Tv

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A revolution in industrial upgrading, the color TV industry is being fired

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Skyworth Digital Holdings announced in the next year cut-off CRT (cathode ray tube) TV, after more than a month, TCL announced yesterday in Huizhou, in China market will be discontinued for more than 40-inch big-screen non-Internet TV, launched nationwide "the Internet Storm "carry out" trade-in "and other forms of big promotion, efforts to promote the leading Internet TV.

"This is the TCL this 'winter offensive' is a beginning as well as the general trend of product upgrades." TCL Group Vice President, China Operations Center, Han Qing, general manager of the CBN, told reporters that for the rapid popularization of Internet TV, Internet TV 40-inch and above Trade-in prices will be reduced by 20%.

Han Qin said the ratio of the current structure of TCL sales of flat-panel TVs in general are: 40 inches below the 60%, 40-inch and above accounted for 40%, while 40-inch and larger proportion of Internet TV sales increase to thirty percent or more. TCL and the popularity of Internet TV campaign launched at this time is mainly due to: the one hand, TCL is currently on the Internet TV sector accounts for the absolute leading edge, hoping to continue to lead the advantages; the other hand, to use the Internet TV value-added services, to lead TCL color TV business out of the previous model of pure industry, extending to the service side, completely out of the vortex of low-priced competition.

Internet TV partner TCL Thunder Chief Operating Officer, Luo Weimin said the trend of TV-based network, in addition to outside TCL, Konka, Skyworth, Hisense, Haier, Changhong and other mainstream domestic color TV makers have begun to cooperate with the Thunder rapidly with the into the Internet TV.

TCL Multimedia Center, general manager of global manufacturing landscape revealed, TCL Group, since 2003 has been put into LCD TVs, as of November 4, has produced 15.41 million LCD TVs. TCL LCD module with integration projects and gradually put into production machine, TCL by the end of this year are expected from the world's sixth-largest LCD TV manufacturer's location, up to fifth place.

"This is a typical industrial upgrading, but also a marketing campaign." Time to market research firm in ekon PENG Yu pointed out that the research director, TCL launched Internet TV marketing on the popularity of sport in fact, "move forward and attack, retreat and defend" . Because, at present the largest-selling LCD TVs 40-inch or less, TCL competition in the market in that a strategy can continue as usual, while in the high-end market through the Internet can be a selling point, grab share of competitor.

The ekon data show that in September the total domestic market sales of LCD TVs is 250 million units, including TCL LCD TV sales ranked fourth, behind Hisense, Skyworth, Konka and Hisense to 16.44% of the ranked the market share of first

by: himfr

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