Himfr.com Reports Clothing Chain To Open Large Stores Crowding Together Cause A Negative Impact.
Our plan is to take the big stores line, in particular
, more than 5,000 square meters of shops." Yesterday, a unit of ME & CITY Metersbonwe person in charge of the East Po Thai commercial salon soon as he was thrown on the point of view, would attract a a number of brand echo. In accordance with wonderful, 100-li, Sternberg brands such as restaurant chain operators have to disclose their plans for the next step to open large stores. However, many also said that blind people in the trade expansion potential unexpected negative effects.Has just been launched in Guangzhou, Zhongshan, the first four concept stores in Belle International's head of footwear, said: "This year the number reached 100 Korea shop 60, due to diversification of consumer demand, one-stop shop for footwear sales become the Belle of new forms of marketing. The new concept store area of more than 1000 square meters. "Metersbonwe's high-end fashion brand ME & CITY charge also said:" Metersbonwe to open 180 new stores this year; ME & CITY opened more than 80 stores, in Nanchang, Jinan, Shanghai's shops are over 5000 square meters. This is the company's new strategy. "
"This is the international trend, many international brands is also a quick, big as the main melody." Guangzhou, according to Xu Lin, Jian-Miao Brand Manager said that the current according to the emphasis placed on creating wonderful big stores on the newly opened shop in the future is not will be less than 200 square meters.
It is learned that, due to multi-brand business model change, has just opened in the East Po Thai is currently 50% of the brand opened a flagship store. Including Jusco, according to Miao, UNIQLO, ONLY, and other famous brands.
So, to promote these brands have opened large stores of the road toward the development of what is behind the motivation? "Financial crisis, our business philosophy began to change. Into warehouse-style sales in order to make McDonald's fashion industry as the goal." Xu Lin Jian explained that, at present, a large number of foreign trade export of garment enterprises severely hampered due to inventory a large number of raw materials and design, but by a lack of domestic sales channels. "We are cooperating with them not only speed shop style replacement (minimum 7 days later), and the color and quantity will not repeat the order. While the shopping center and a large area on the street, according to Miao expansion will become the focus." Another Some clothing chains are directed at the brand ZARA, H & M and other international brands of fast-profit model, wish I could follow suit.
However, the industry now for the clothing chain have hope that does not agree with big ambitions. Churui Business Consulting Co., Huang Wenjie, Chairman pointed out that the big stores is conducive to management standardization, but also conducive to display and sell the brand to better gather brand loyalty, this is the garment industry development, international trends. However, not all brands are suitable for large shop strategy. High-profile, strong brand for opening large stores is conducive to improving their efficiency. But for the new brand, because the high cost of opening its stores on the supply demand more, if the shipment of goods to go fast, and it will make ends meet. "Look at the ITAT is now facing financial difficulties and clothing chain should still exercise caution bigger."
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