Finding The Best Holiday Business Gifts
Finding the perfect holiday gift for your senior parents who seem to have everything
, the aunt that you only see on holidays or the brother-in-law whose only wish is for things that come in 12 ounce brown bottles can challenge even those with the best of intentions. The only thing more challenging can be finding the perfect holiday gift for your company's important customers, those sought after prospects and your valued employees.Most businesses want to give a gift that will not only appeal to the most people on their gift list but which will stand-out as a positive reflection on the company giving the gift. Few companies have the time, resources or budget to choose individual gifts for each of the dozens, hundreds or even thousands of recipients. As a result, they must choose a few gifts that will have the greatest potential of meeting these objectives.
Companies should consider the following guidelines which choosing holiday gifts for their customers and employees:
Reflect Your Values. Gifts are a reflection on the company and should be consistent with the values of the company. Companies encouraging a health conscious workforce might consider healthy gift basket options or fitness gear for example.
Foster Your Image. Gifts can help shape the image of a company. Company's seeking to be perceived as state-of-the-art can help foster that image with innovative gifts such as solar backpacks that can charge cell phones, coolers that include mp3 ports and speakers, or a Flashlight and Umbrella Combination .
Remember the Individual. While gifts may be given to customers or employees, ultimately they are given to individuals. Do not lose sight of the personal nature of a gift. For example, while your largest customer may be a women's cosmetic company, they will most likely employee many men in key positions. One great way to recognize the personal nature of a gift is to include an Image Personalized Holiday Cards that incorporates the name of the recipient in the graphics of their card.
Be Inclusive. Every executive at your customer's company has a support staff that enables them to be successful. Focusing on the executive alone and ignoring the staff may mean that you are ignoring the gatekeeper who grants access to the executive throughout the year. Consider gifts to support staff and administrative assistants that you work with. Gift baskets and Gourmet Gifts (e.g. Gourmet Gift Towers) can be a great way to give something to groups.
Give What They Want. The gifts that are most appreciated by recipients are those that they will use and enjoy. An attractive or functional gift will always be viewed more favorably and have a longer life. In such cases, it can be helpful to have a few gifts that you can choose for each person based on the individuals known or most likely interests. For example, golf gifts for avid golfers, purse hooks for women and unique cuff links for men.
Avoid the Vacuum Cleaner. Use caution when giving employees work-related gift for the holidays - it is like your father giving your mother a vacuum cleaner, it may go over with a loud thud. If giving a work-related gift to employees, make sure it is something that they would not have ordered themselves through the company's office supply contract. For example, a rolling leather computer bag would likely be better received than a stock nylon bag similar to the one shipped with new laptops.
Leverage Branding Tastefully. As a business, it is important to include your logo on gifts as a reminder to recipients so you realize the full value for your brand. Even a ham or turkey can be branded to include a cutting board featuring your company's logo and, potentially, a holiday message. Be sure to include logos tastefully on products focusing more on branding than billboard marketing. For example, a subtle embroidered logo on the corner of a soft sided cooler bag will provide a subtle retail look. Another approach is to imprint a holiday message signed with the company logo.
Do not Forget the Package. Consider utilizing customized boxes, Custom Gift Wrap, tissue and ribbon tastefully presenting your logo or holiday message to further reinforce your brand on holiday gifts. Custom packaging with your logo is a great way to brand items that are not customizable. Again, go for a tasteful imprint rather than movie poster design.
Go Ahead Show Off. Give gifts that the recipients will be proud to show off to further leverage the benefit of your branding. While this is especially valuable for customers, it is equally important for employees. Consider the message that a proud employee delivers when showing off their gift to friends and family - people who may just be prospective employees or customers themselves!
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