Facebook - How Businesses Can Leverage On Facebook And Create Brand Awareness
Facebook is a platform that all businesses should try to leverage on
. Today, Facebook has more than 175,000,000 active users. If you can capture just 1% of it, you will increase your brand awareness by leaps and bounds. In this article, let me share with you how you can leverage on Facebook and create brand awareness for your business.1.Create a Facebook fan page. Create a fan page for your company and get more fans to be your followers. Fans can sign up to your page and pass it on to their friends. This will create a viral effect and spread any latest news of your company. Also, you can use HTML to create custom pages to promote more interactivity between your page and fans.
2.Create an impression using your Facebook personal profile. When you post an update on your personal profile, it will be shown as news feed on everyone's login page. The login page is a summary page that shows what your friends are doing, which groups they are joining, etc. This is a great viral marketing medium that you cannot afford to miss.
3.Create a Facebook group for your business. Set up a group on a topic and generate discussion. As the owner of the group, you can also send out messages to your members as often as you like. But do it with caution. Too many messages within a short period of time will turn people off.
4.Facebook event page. If you are organizing an event, you can create a page using Facebook Event and invite your friends along. They can RSVP for the events and share it with their friends to increase your overall attendance.
5.Create Facebook applications or games to market your business. People spend a lot of time on Facebook playing games and using applications. If you create an application for your business, you can capture the attention of a very big crowd.
6.Share photos and blog posts using News Feed. This is another way to create a viral marketing campaign and you should definitely look into it.
Facebook is not a place where you sell your products or services. However, it is definitely a place to network and increase the brand awareness of your company. To have an effective Facebook marketing campaign, you need to participate actively by offering valuable and unique input, and be proactive in generating discussions on your pages.
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