Extend The Scope Of The Global Recall Of Defective Vehicles, "japan" Has Been Destroyed Toyota Brand

Kyodo News on January 29, Toyota recall vehicles may extend the scope of the problem in Latin America and the Middle East

. Prior to the recall covers Europe and the United States and China, worldwide recall of about 8 million more than its 2009 total global sales. According to industry sources, over-expansion and ignore the quality of the Toyota was facing a serious credibility crisis, a crisis if they can not conduct effective public relations, it may thus allow the first global sales crown. Japanese media and even fear, the event will destroy the "Japan" of the piece of gold standard.

As the gas pedal there is potential safety problems, Toyota Motor Sales USA Inc. announced the suspension of 26 8 models in the U.S. auto sales, temporary closure of part of the production line. 21 days earlier, Toyota had to recall 2.3 million sold in the U.S. market more than cars, these models accounted for Toyota in 2009 consolidated sales of U.S. sales of 56%. The shutdown of the Toyota sales in the United States is facing down, staff salaries and idleness.

The massive recall hit Toyota's share price. Last week, the company's share price losing streak on the 5th, the week down 15% of the total market value of 25 billion U.S. dollars evaporating. Meanwhile, the rating agency also placed on negative watch it on the list.

Reuters reported on January 29, the U.S. arm of Congress, is collecting Toyota and U.S. security e-mail exchanges between regulators and other instruments to sift Toyota recalls. U.S. House of Representatives Energy and Commerce Committee on Jan. 28 announced that it will on February 25 for the Toyota recall hearing.

Toyota image of public relations emergency landing "pause" ad recall and Toyota Peugeot Citroen joint venture will produce two cars Toyota president apologized for the recall opponents took the opportunity to grab market car Toyota recalls Toyota recall vehicles will exceed 5 million North America "hurt" involved "in Japan

United States, a recent survey by Consumer Reports, Toyota's reliability rating Honda and Subaru have been placed after the first dropped from third in 2006.

"Wall Street Journal," published in Jeff? The Knight said in an article, a long-term impact is difficult to predict, but no doubt there will be a very bad short-term impact, which will rival Toyota in the United States, such as General Motors, Ford Motor Company took the opportunity to occupy vehicle sales market.

The "recall" incident problem car with issues related to the accelerator pedal. According to Kyodo News reported, Latin America and the Middle East sales of Toyota vehicles, and the recall of 2.3 million in the United States the problem vehicles, these cars have the accelerator pedal is based in Indiana (Elkhart) of auto parts CTS parts suppliers produced.

But Toyota does not end the nightmare-ridden company's relationship with CTS. According to Toyota's Web site Jan. 28 on his accelerator pedal supplier said in a statement issued by CTS, Toyota Motor Engineering and Manufacturing North America Inc. (TEMA) is working with the CTS pedal design for improving working closely to effectively repair associated with the gas pedal problem. The newly designed pedal has been tested, the CTS is fully operational to meet the needs of the problem vehicle to replace the pedal. Toyota Motor North America vice president of procurement Chris? Nelson said, "CTS is a major provider of long-term."

Some foreign media had reported that Ford Motor Company found that full-scale production in China commercial vehicle (Transit classic commercial vehicles) and suppliers involved in the accelerator pedal Toyota Motor Corporation (ToyotaMotorCo.) of the recall, which suspended The model of production.

Toyota is Japan's automotive industry benchmark for enterprise, in 2008 global car sales beat General Motors for the first time, reach the top global sales title.

But in 2009, repeated large-scale recall of Toyota vehicles. According to incomplete statistics, only the first 10 months of the year, Toyota has recalled nine times around the world, to reach 625 thousand units of vehicles involved. With the recall of 3.8 million, more than 10 million vehicles recalled.

Comment on the domestic auto industry experts, Toyota will surpass GM as the world's first, by the strict enterprise management and corporate culture has long been of excellent quality. But over the past three years, Toyota seems to have deviated from its emphasis on a cautious, on-demand production, the pursuit of competitive products, "Toyota way", once the moving steadily more and more replaced by speculation, brought about the rapid expansion of product quality decline has not been timely manner, at the expense of quality in exchange for capacity expansion, even in its fortune in the U.S. market, which cast the next big mistake.

Auto analyst Jia Xinguang pointed out that the car that complex products, the law of its requirements can not be perfect, just asked to use the recall with the remedy. Even Toyota's "lean management", it would inevitably arise in the design and production of these defects, the key is in use after the company discovered defects in the attitude when faced with choices: hide or recall. Generally takes a great deal if the cost of the recall, companies could not recall. Quality assurance and efficiency in the conflict, many large companies have no hesitation in choosing the benefit, but once exposed, corporate image and product brands will suffer heavy losses.

Japan's "Sankei Shimbun" said that while Toyota said the suspension of sales of products is completely solve the defects, but this may exacerbate the concern of consumers. Moratorium period, customers may switch to other car manufacturers, resulting in serious customer loss. Some even predicted that the U.S. auto giant will take the opportunity to stage a comeback, Toyota may be forced to "give way."

Japan's "Sankei Shimbun" is not without worries that the distrust of the Toyota may even damage the reputation of Japanese manufacturing in general. According to Kyodo News reported on Jan. 31 said the impact of recalls by Toyota, the U.S. domestic criticism of Japanese cars and distrust have been increasing.

Extend The Scope Of The Global Recall Of Defective Vehicles, "japan" Has Been Destroyed Toyota Brand

By: frbiz2@foxmail.com

POST COMMENT

Increased integration of global digital TV industry in China concern - digital TV, set-top boxes - household appliances Global Energy Services Ltd. (glk) - Financial And Strategic Analysis Review Dynasty Trusts Good for Economy and Democracy Research in Focus - Global Carbonated Drinks Market Forecast to Grow What Is Amega Global? MAKE MONEY ONLINE WITH GDI (global domains international inc) what is it and how it works GLOBAL ECONOMIC MELT DOWN-WAY OUT AT LAST! Things To Ensure Before Purchasing Organic Bread Purchasing Furnishings From An Ethan Allen Outlet Find Freelance Opportunities With Global Outsourcing Vision Shopsters: World Container And General Cargo Shipping 2010 (ssmr Issue 5/6) Vision Shopsters: Isl Shipping Statistics Yearbook 2009 Tradition of sending Diwali Gifts to India amongst the global Diaspora