Corporate gifts - how a great corporate gift can get people taking about you
It's hard to stand out from the crowd and get clients
, employees and associates talking about your brand. However, consumer advocacy is the most powerful form of marketing you can do.What makes people talk about you? Firstly you need to create something to talk about a service, a product or a giveaway. And you need to stand for something. A great corporate gift can demonstrate both these points.
Giving a corporate gift hamper to a new client, to reward customer loyalty or to recognise the great work of your employees creates instant goodwill. People will talk about the gift and how it makes them feel. This sends an important message about your brand.
Don't waste this opportunity with a boring corporate gift or corporate gift hamper. You can be sure that will also get people talking for all the wrong reasons! Make your next corporate hampers is different and stand out from the crowd.
By giving a corporate gift or doing something special for your customers, clients or employees, you will make them feel great and at the same illustrate what you stand for. If you want people to understand your commitment to the environment, choose a gift that immediately sends that message by giving an eco-friendly gift. If you are a proud supporter of Australian businesses, make sure your gift is 100% Australian made or in some way reflects that it supporting local communities.
There are probably many things that your business stands for apart from a great service or product. The trick is making sure your customers know this. When you give a corporate gift, it should reflect what you stand for and not just be a standard gift. To do that would be a waste of a great marketing opportunity.
For example, green, eco-friendly corporate gifts and corporate hampers are a great way to get noticed. In the 2009 Elderman goodpurpose' consumer study, 87 % of people feel they have an obligation to look after the environment and 64% of people expect brands to support a good cause. The message: consumers do care about what a business is doing, not just about what it is selling. And you are probably doing a number of things which help the environment, from recycling to using energy efficient light bulbs. You can't always easily tell you customers and clients this, but an eco-friendly corporate gift or a corporate gift hamper shows that you and your business also care. That is a definite talking point.
Giving a corporate gift to a new client, to reward customer loyalty or to recognise the great work of your employees creates instant goodwill. People will talk about the gift and how it makes them feel. Not about your product or service, but about you and your business. This builds a much deeper emotional connection and creates loyalty. Make your next corporate gift one that works for you and delights, inspires or motivates the lucky recipient.
So, don't waste this opportunity! It can take many hours of hard work and thousands of dollars to win a new client. Don't be one of the many businesses that lose 10% of their customers each year, only to spend the next year trying to find new customers. Welcome new clients, recognise and reward loyal customers and employees, build brand loyalty and increase customer advocacy just by making someone feel special.
Our favourite corporate gifts are:
Gourmet food from local and organic suppliers
Organic wines
Fair trade chocolates, coffee and tea
Corporate gifts - how a great corporate gift can get people taking about you
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