Corporate Gift Buying Essentials
Buying a corporate gift can become a daunting task
. Giving it is worse since you have the motive to attain business ties, connect with customers, and send your message of giving thanks. Knowing the following corporate gift buying essentials will increase your odds of attaining these objectives.
Know the company policy - Several companies prohibit gift giving; a few have dollar limits on the gift item; while others don't have limits at all. Check on this particular detail to ensure that you'll find out how much you need to spend on a particular object to avoid your gift being sent back to you.
First impression lasts - Packaging is essential. This will provide the first impression to the receiver. A good packaging will send a message to the recipient that he or she is important for you. A poor packaging however will inform the recipient that the item inside is not that essential, or even worse, the recipient may think that he is not significant.
Handwritten cards is a lot appreciated - Yes, it's simpler to buy a Hallmark card and place your signature on it along with your gift, however it will leave a much more lasting effect if you choose having your message handwritten. This would mean that you personally made the massage to the person and not use a ready-made one.
Deliver the present personally - If your present does not require a crane or more than one person to carry, make it a point to personally deliver the present to the intended party. This will create a better and lasting impression of you once he opened the gift.
Know the cultural differences - For Germans, red roses suggest romantic intentions. For Chinese, a white gift wrapping symbolizes death. For Japanese, a present in sets of 4 indicates death. These are a few of the cultural differences or you can say "symbolisms" that you have to be aware of when considering giving a corporate gift to somebody of another culture. You may have a good intention but it is harmless to follow and respect who they are and what they believe in.
Know the recipient's wants - Figuring out what kind of corporate gift to buy is very difficult and is often really risky. To decrease the trouble and decrease the risk, know the individual who will receive the present, what his wants are, his hobbies, interest, etc. What is the best way to do it? Make a call and ask him such information.
Go for quality - The corporate gift often reflects to your company's image. It is difficult to improve reputation and good image, do not ruin it by giving something of a low quality. Select a corporate gift that is of high quality but doesn't destroy your budget.
Examine the IRS deductions - The IRS Publication 463 is something you ought to know of since business gifts in America are tax deductible (as much as $25/person in a tax year). This excludes shipping the gift and packaging. Other rules may apply to other kinds of business structure.
by: Sandy Willington
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