Chinese Home Appliance Industry: Selling A Business Is A Commercial Trap?

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5 years ago, I take journalists to interview Wang Jianguo Nanjing then as he is Five

Star Chairman; 6 years ago, I met in Qingdao Haitian, he is our VIP customers, and Paradise was chairman of the board (now Gome CEO) of Chen Xiao, Zhejiang, chairman of the five cross (now Pak Shing Group) Ye Hui, the medium and large appliances, etc., chairman of Da in the giant chain of discussions with the voice and face, still vividly remembered.

Today, the passage of time, people have changed. In the home appliance chain industry after the end of the first round of the Happy Valley enclosure, Wang Jianguo will be sold Five Star Best Buy , Get out switch to five-star investment; Chen Xiao into the capital on gambling embarrassment, helplessness, Gome will sell Paradise, now into a new country the United States against the parents; Similarly, dilating more than 20 years will be hard business changed hands for large and medium electrical States United States, large and medium investments do burgeoned; only Ye Hui in the still 100 to be his chairman of Prudential and sell Car , Also sell home appliances.

Retired from the wisdom of this business. In the home appliance chain performance is particularly prominent in the competitive, margins are thin, the right to decline, the household appliances bigwigs after the completion of capital accumulation, turned away, without exception, to start the investment. Industry in China is now doing too tired, too hard, too long, perhaps this a beautiful turn of the helpless, they lament. The same is true in the appliance industry

, 3 years ago, Haier Zhang been declared to the outside world, home appliances profits thin blade, he gingerly all day, walking on thin ice; look TCL , Experienced the speed of internationalization, the sold TCL Electronics, Building Technologies, Alcatel Mobile, Thomson TV And so on, back to the start, although the formation of multi-media, communications, appliances and parts Tyco established four industry groups, both real estate and investment, logistics and Service Industry, but their strength has been injured, restore long; Kelon Gu Chujun accident 5 years ago, Hisense Kelon took over last December Hisense Kelon "Ashes", Hisense Kelon to non-public offering of A shares of the parent company purchased the assets of Hisense Air Conditioning white Audit Commission formally adopted the program, Hisense Group, the white will be listed in an asset, but Hisense Kelon Integration of the road is long; Aucma experienced group in 2006, occupied by listed companies in capital cases, the new leadership, is almost sold Aucma addition to the refrigerator freezer, electric vehicles, loaded with small appliances of all assets weight-loss strategies for the waning Aucma crisis; Chunlan, Shinco, Changhong, duckling, Rongshida, so once the new flight is now also a prominent brand appliances have stripped the assets, selling unrelated businesses, arm to survive. Appliance manufacturing industry in the excessive competition, excess capacity, lack of core technology, the lack of lean manufacturing, export restricted, sluggish domestic demand such as the joint influence of multiple factors, helpless to find a new way, and investment, real estate, restructuring has become the success they desperately self's "life-saving straw."

However, an era has ended, memories do not smoke.

Now Jian-Guo Wang, dilating the left have become fertilizer, the right hand air, sunlight, water, the "angel capital", and when seeds sprout, grow up, that capital markets are "small plates" or "GEM "star. Sell the company, to invest, this is the choice of this generation. Industrial tired to do, this is their common symptoms, but also the internal Jiliuyongtui. In their view, may be experiencing a financial crisis, this is a good choice, but for the industry, it becomes a vortex trap and.

For those who sell the company, no doubt, from the business management of the sea of bitterness, they are no longer for the technology, products, markets, channels and deep thinking, but focus on the birth and small investment companies, and then leveraged, listing from the capital market cash and left a profit. Excess liquidity in the domestic and foreign capital status, any capital markets are ready to make a big profit on the sale. This is a huge capital thorny root causes of fever.

However, the problem is, I do not know Chinese capital leverage, in these so-called seed capital, whether it will be, will, repeat the mistake on Wall Street do not know whether the seeds they have the patience to stick to Splendid We are in amplification of wealth to the capital market up Liuwan, highlight, lost industrial economy, the capital of the whirlpool spin, people are more lazy, more quick success. Who are patient and careful to hard company?? Those basic necessities we all need a good company, they were leveraged capital was pushed out of the high pry the tail, was embraced into the embrace of foreign investment after a people intoxicated, barely disguised pleasure .

Chinese Home Appliance Industry: Selling A Business Is A Commercial Trap?

By: vivi

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