Celebrity Endorsements As Your Advertising Techniques
Hiring celebrities to establish product brands is not easy
, although they are an effective medium to facilitate advertising techniques, few factors are put into consideration before the advertising companies decide on whose face should appear on television and billboards.
The first thing advertisers analyze is the audience or the consumers to whom they target the product. If the business desire to appeal to the emotions and reasoning of the youths, the advertisers may employ someone who is attractive to the youth.
Being attractive is not limited to physical attributes, although admittedly physical appearance is helpful. Suffice it to say that the endorser has pleasing personality. What really matters are his reputation and success on his field of expertise, making him a good model.
For instance, if the endorser, someone who appeals to the youth has maintained good reputation, he can also have good integrity.
His reputation can best be manifested through his public appearance and in rare cases, what he does in his private life. If he is someone that youth look up to, then definitely, he can be a good convincer.
His success on his field is another admirable trait that can attract consumers. Part of the advertising techniques that many businesses employ is to incorporate the the talent or success of the endorser with their products.
The scenario can even be creative as the endorser uses the product being promoted before or after accomplishing whatever it is that makes him so popular.
To really put a strong impact to their targeted consumers, the business enterprises use creative advertising techniques. In order to boost consumer sales, advertisers or the businesses themselves portray their brand or product to be a supporter of good cause.
Targeting the youth, the advertisers may use creative tactics such as the importance of education. The product then is introduced in a school campus setting.
It is being promoted as a friend or ally of youth in times of challenges, and which can help the youth surpass such challenges, making them successful.
If the advertising techniques are used to portray a good image of a product by promoting the welfare of the youth, not only will the targeted consumers buy out the idea; even the parents themselves will be convinced, making them another set of patronizers.
One of the best advertising techniques is to present a scenario in which the consumers can relate. The product is being presented as a solution to an established problem.
Of course, to make it real, the endorser is portrayed in a difficult situation confronted with a problem commonly experienced by the targeted audience.
One of the efficient creative advertising techniques is to use a popular campus activity. If the product being endorsed is a sanitary napkin, the endorser is in a situation in which her unexpected menstruation period will be a hindrance to her performance.
But she does not fret because she brought with her a good sanitary napkin that no matter what movement she will make, her period will not make her uneasy.
In fact, with the use of her sanitary napkin, she is motivated to succeed.
by: Charles Godbout
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