Business Start-up Advice For Entrepreneurs
Maybe you are reading this article in a cubicle somewhere
. Or maybe you are surfing the internet on the weekend because you have an idea for a business, and all you need to know is what to do to first! Allow me to give you some
business start up advice. Begin by nailing down what you will market as your information product.
That begs the question, "What is an information product?" An information product is any knowledge in your head that others would find valuable. Let me repeat that, any knowledge or experience in your head that others would find valuable can be packaged and sold.
Business Start-up Advice #1 - Utilize Lots of Mediums
You can share this knowledge with others through a variety of media. That can be a digital product, a physical product, an e-book, a video, an audio, or all of the above. Many of my products have an all of the above component. Some are written, some are videos, some are audios, some are multi-media productions.
Business Start-up Advice #2 - Develop Your Own Name
You must have at least one product that is your very own. Why do I say that? Because you want to build your own brand and not someone else's. I am okay with network marketing. That is fine. If you want to do Avon or Shacklee or Amway or whatever you want to do, go for it. But I still contend that you must have at least one product that is your very own so you are building your own brand and not necessarily someone else's.
You want more control over your business. You do not want to work for 5% or 2% or whatever somebody decides to pay you. You do not want somebody telling you that you cannot put up a website, or you can only have this kind of wording when you are starting up your own business. You want total control. And you want to keep the lion's share of the products. Come on! In an information product, you can keep 90-95%. Whatever your hard costs are, they are very small. You get to keep the lion's share of the profits.
All of the big players have their own product. We are talking names like Armon Moore and Ray Edwards, Alex Mendoza, Dan Kennedy. All the guys in the information marketing business have their own product. Why? Because they know that it works and it builds their own brand instead of someone else's.
Business Start-up Advice #3 - Get Out of the Time for Money Trap
Are you trapped in a 9 to 5 job? Do you feel like you are trading your precious time for not enough money? There is a solution. When you create your own information product once, you can sell it repeatedly and you are free from the trap.
Business Start-up Advice #4 - Become the Expert in Your Niche
Think of how much authority you can establish when people read your ebook of listen to your CD. You will be seen as an expert in your niche and as someone who can be trusted.
Think of how many leads you can generate for your business by giving them something concrete. An information product makes your business memorable and can also build your list.
So start today by brainstorming what you know and write down the information you have in your brain. Make your products from this knowledge and begin building a business. In a short while, you will be in charge of a growing business and responsible for giving others business start-up advice.
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Copyright Stephen Beck, 2010
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by: Stephen Beck
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