Business Card Tips
An important and effective business tool for companies of any size
, are business cards. Included on a typical business card is: the company name, company logo and contact information. Often the quality of the business card will determine a customer's lasting impression of the company. Often companies develop a friendly rivalry with competing companies to construct the best business cards.
Customers should be able to find a company's contact data on the card easily to be able to contact the company effortlessly. Companies want all of the necessary information neatly displayed on their business card, but how much information is an excessive amount of information? How does a business display all their information on the card? What fonts are recommended? What are some other considerations in designing a business card?
When placing essential information on a business card, various possibilities occur but a few common guidelines are followed. The most commonly used layout is a horizontal layout but some companies opt for a vertical layout. Whether or not a horizontal or vertical layout is used, a company card should exhibit the following information:
Name of employee
Company name
Mailing and e-mail address
Phone & fax number(s), direct line if applicable
& website information
By presenting an employee name on the card it adds a personalised touch; It gives the customers more confidence when calling a business since they can now ask for a specific individual. To give the impression of a more robust company, often the title of the employee is stated.
The individual's name or the business name is usually the most visible text item on the card and placed in the center or upper corner of the card. Due to the importance of the information, the font used for the name(s) should be easy to read, in bold, and larger than the other text portions of the card.
The lower half of the card should hold all contact information and addresses. Customers are able to choose a contact method that is most favorable for them from the variety of methods presented on the card. If a preferred method of contact exists for a company, the font is usually more prominent on the card.
When designing a business card another crucial consideration is target marketing. An example of target marketing can be noticed in the use of a generic business card by a graphic design company. As a result, the company may see a tumble in business as their card does not exhibit any qualities that would make a potential client want to use the company's services. The reverse is true of a company that needs to merely communicate essential contact information but has a cluttered, design-heavy card. Consider the stylish use of graphic design, logo concept and creative elements in relation to the kind of clientele the company is looking to attract.
Finally, business cards should be professional and simplistic in the display of important information. Some companies believe that simplistic is equal with uniform, generic cards. In the same way, professionalism should not restrict creativity. Business cards that are simplistic in nature are merely those displaying essential information in a clear-cut fashion. A business card can be viewed as professional when: graphics and creative elements are used tastefully, the card is free from error, and the quality of print, paper used, and attentiveness to detail is evident. By understanding the importance of taking remarkable care when designing a business card, companies will be able to extend the reach of their business and be highly effective in their quest to expand their markets.
Business Card Tips
By: Won Fran
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