Bmw Woodside Dealers Add Jamie Foxx To Their List Of Business Partners
There is a lot to be said about aligning your brand with other popular brands
, and BMW has a solid reputation for doing just that. Woodside BMW drivers have seen a multitude of new marketing strategies roll out over the past several years, and now is a time unlike any other to find some friends in an industry that seems to be faltering. Now, it looks like BMW is ready to get a little help from its friends, too. Woodside luxury cars enthusiasts will be pleased to hear that BMW of North America has just announced a new partnership with FoxxHole Satellite Radio Channel, the product of hilariously funny comedy personality Jamie Foxx.
Over the next year or so, BMW says that it will sponsor a slew of FoxxHole related activities, including live interviews with BMW experts, a Joy of Comedy showcase and other on-air mentions. The marketing strategy is in place to connect with BMW drivers and interact with them over the radio. To the pleasant surprise of BMW dealers everywhere, the brand expects to have an active role in on-air interaction, as well as engaging consumers through the 18 stops that the live broadcast tour will make. It will serve as a new direct way to market to an eager audience of comedy listeners, and Woodside luxury car dealers plan on utilizing this new on-air presence to its fullest as the relationship begins to unfold.
"We are pleased to partner with Jamie Foxx's FoxxHole Satellite Radio to spread the joy that comedy brings," said Jack Pitney, Vice President, Marketing and Product Strategy, BMW of North America. "FoxxHole radio has an influential multicultural audience and we look forward to building a relationship with them while sharing our mutual appreciation for great cars."
BMW enthusiasts expect the new relationship to cater to a whole new audience and help define the brand through an active relationship with a relevant media channel. Sirius Satellite Radio has become a much more accepted way of listening to all of your favorite radio content in a more pleasant format. As the medium grows, BMW plans to stay in step with the changing face of the media. Luxury car drivers already enjoy the benefits of built-in satellite radio as part of their every day driving experience. Its crucial for brands to continually look for ways to stay fresh in an ever changing market, and BMW remains ahead of the pack with the introduction of this exciting new partnership.
"We are pleased to welcome BMW to our family of sponsors," said Marcus King, Executive Producer of The FoxxHole. "We look forward to working with the company and helping the BMW brand resonate with multicultural consumers through both our media platform and numerous key events.
Associating themselves with the BMW brand should have a positive effect on the FoxxHole network, as well. BMW dealers know that BMW has established itself as one of the leading brands in the auto industry, a designation that gives obvious perks to other brands that work in conjunction with the legendary automaker. Woodside luxury car owners expect great things.
by: Allan Stoute
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