Appliances To The Countryside: An Important Strategic Choice
To really start the rural market, companies also need to develop marketable products
, good marketing and after-sales service"
Home Appliances
The countryside "is a new era state fiscal policy a major innovation, is to conscientiously implement the Party Central Committee and State Council, a major macro-control policy and expand rural consumption, promote the coordinated development of urban and rural areas, maintain steady and rapid development is an important measure. is also the Central Economic Work Conference "capital growth, expand domestic demand structure" macro-control ideas embodied in the appliance industry specific. It is conducive to enhancing consumer on the role of economic growth, but also help to improve the living conditions of farmers, guide enterprises to the main features of the establishment of production for rural consumption and circulation system, to expand domestic demand and improve the consumption environment in rural areas, are an important measures to benefit farmers. Meanwhile, home appliances and related industries for the mitigation of the practical difficulties, promote industrial restructuring and upgrading, and guide corporate strategy transformation is also important.
Move to improve people's livelihood and harmonious development
Promotion home appliances to the countryside, allowing farmers to spend more cost-effective, secure service brand name home appliances, as soon as possible to enjoy the economic and social development outcomes. Particularly popular in rural areas
TV
And
Mobile
, Can enrich the cultural life of farmers, help farmers understand the national policy for more market information, learn production techniques, increasing peasant income. This is in line with the national industry nurturing agriculture and cities support rural policy, and gradually narrow the development gap between urban and rural areas, the rural economic and social development of the specific embodiment is the reform and opening up the peasants to enjoy a concrete manifestation of civilization.
Along with the deepening of economic reforms in rural areas as well as the various countries have to implement preferential agricultural policies, rural per capita income increased steadily. Farmers to ensure the basic means of production and subsistence, and basic education investment, the acquisition has been conditionally to improve quality of life and culture aspects of investment. In addition, rural infrastructure is being perfected, the transformation of rural power grids, water, electricity, natural gas projects have been built, both for the household electrical appliances into the vast rural areas and create favorable conditions for the foundation. "Appliances to the countryside", to the farmers is the truth, the confidence, but also social harmony.
For rural consumption, expanding domestic demand
Party congress report pointed out that "adhering to expand domestic demand, especially consumer demand, promote economic growth relies mainly on investment and exports to relying on consumption, investment and exports driving change." November 30, 2008, the Ministry of Finance, Ministry of Commerce, Industry and Information Technology Ministry announced: the current economic situation, expanding domestic demand, improving the livelihood of the people, stimulating consumption-led production, and promote stable and rapid economic growth, in February 2009 , will be promoted across the country, "bringing home appliances" work. Farmers to buy color TV,
Refrigerator
(Freezer), mobile phones,
Washing machine
Four groups of products, product selling prices by 13% for financial subsidies. This is the national production of direct subsidies to farmers after the consumer launch of direct subsidies, increased spending power of farmers, consumer enthusiasm, and consumer confidence. Expand rural demand is an important aspect of expanding domestic demand, huge potential in rural areas into real purchasing power of consumer demand, increasing for the formation of a strong production capacity in China to provide strong support for the economic development of sustained growth momentum. Coordinated development in urban and rural China, farmers rapidly rising standard of living a crucial period for the implementation of home appliances to the countryside, farmers can directly stimulate effective demand, mobilize the enthusiasm of farmers to purchase household appliances, lead to a revolutionary upgrade rural consumption, fast boot rural consumer demand.
Across the country, "home appliances to the countryside", both co-ordinated domestic and foreign markets and expand domestic market demand, but also conducive to overall consumption, investment, exports, coordinated development, and promote China's economic development mode. At present, China was significantly lower than the world consumption levels, according to World Bank statistics, in 2007 China's consumption rate lower than the world average of 27 percentage points. The gap between the mean consumption rate of expansion of consumption potential. It is estimated that there are more than 200 million rural households, even if the appliance penetration in rural areas only increased by 1 percentage point of each appliance can also increase the demand for more than 200 million to expand rural consumption potential.
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