9 Mu Wang Men "going Out" Strategy Behind - 9 Mu Wang, Listing - Clothing Industry

Chen Chia-bud also said the nine, animal husbandry

, high-speed king should be listed after the expansion, "in the future more from brand strategy development, the path defined as high-end international brands, to cooperation, mergers and acquisitions, independent combination. "

HC Apparel Network Hong Kong listing plan last year because of Financial Crisis adjourned 9 Mu Wang (China) Limited (9 Mu Wang), this does not seem to postpone the pace of expansion.

"JOMOO Wang plans to invest four hundred million yuan, in November of this year before the joint ventures or acquisitions, and the two international brands in Europe Cooperation . "Nine Mu Wang, Chairman Lin Congying told this reporter," This year will break through to open the domestic market, the goal of 550 stores. "

9 years as a domestic market share and sales of the first "Pants King", 9 Mu Wang Textile Clothing shuffle the occasion of contrarian voices expansion, the industry eyebrows, but overwhelmed by its own initiative, is also his first goal of the expansion toward the international market.

In Lincong Ying view, the impact of textile and garment industry after the financial crisis will eliminate part of the brand is weak, poor quality of the enterprise, this is undoubtedly a re-demarcation of the scope of market opportunities.

International change According to Lin Congying

said the king planned cooperation jiumu two European companies, are located in Italy and Germany, in Sell Amounted to 200 million? 300 million euros, of which a high-end men's trousers brand, the two sides have conducted cooperation in the negotiations to the third round.

"Cooperation is holding, accounting for 51%, we saw in its design and brand development Management Capacity. "Lincong Ying said," After the acquisition, Wang Apart from the nine, animal husbandry brand executives at the European design team and the terminal, etc., should also sell its introduction to China, both sides will set up joint venture companies in Greater China operations brand. " This Department of Animal Husbandry and Wang

nine international preliminary groundwork and try. Lin Congying that the financial crisis in Europe under the unfavorable circumstances in the textile and garment industry, and now there are mostly cash-flow problem, relatively cheap shots at this time.

However, the nine, animal husbandry temporarily not ready to be king of its own brand in Europe, but continue to operate the brand's business in Europe. It is understood that the internationalization of nine animal husbandry, road king, walking on two legs will be implemented: one is the cooperation with international brands, using the purchase method of holding, the retain their brand and the basis for appropriate expansion of the original; another way is to own brand first started from the surrounding areas.

Will own brand of "going out" in the first leg of the election in Taiwan, Lin Congying that support the West of the State Council promulgated pilot policy toward Taiwan, Fujian is a good business development opportunities , while Taiwan has announced the introduction of Chinese investment to Taiwan. Mu Wang

established in nine international path, Taiwan and Hong Kong is the local pilot, and later the goal is to Southeast Asian countries, and Lin Congying said "No international brand" countries and regions.

In fact, the nine, animal husbandry Wang is the company's branding strategy and management changes internationalization. "This year, nine Mu Wang will focus on upgrading the brand, enhance team building and service system." 9 plus shoot Mu Chen, general manager, said Wang.

9 Mu Wang summarized as three major projects within this?? VI upgrades, a new image of the terminal, to employ the German designer. Previously, Wang had nine, animal husbandry and three multinational consulting firm has formed a strategic partnership, including the internationally renowned strategy consulting firm Roland Berger, the world's top image consultants terminal BBP and Germany's most influential global brand hosting company Ogilvy & Mather.

"This year, nine animal husbandry, the king will hire an international consulting giant IBM, for process reengineering." Lincong Ying said the two sides are discussing the framework of specific contracts and terms, the project will reach a billion dollars invested, the time for the two to three years purpose is to make enterprise-wide IT Of.

by: gaga

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