7 Unusual Brochure Printing Techniques To Help Your Business Stand Out
While brochures are a great way to let people know about your business
, the way they are designed and printed can mean the difference between your company and your competition. Consider moving away from the standard way of brochures printing with these seven other options:Different folds
Move away from the conventional and stand out. Folds can be from top to bottom or taking a third of the page each time. In fact there are so many options you will be surprised at the choices available.
Flat page speaks for itself as does a two panel half fold. French folds and accordion folds need a little more explanation. With a French fold the paper is folded crosswise once then again with equal sized panels. While an accordion fold is as the name suggests and also know as a Z-fold.
Funny photos
The main reason for using funny photos is to get a laugh and create interest in what you have to offer. Being in business doesn't mean you have to be serious all the time.
Choice of papers
There are many varieties of paper to choose from and can mean the difference between an okay brochure and getting the wow factor. Consider the use of coloured paper and look at the different textures and weights. If you are mailing your brochures a lighter weight may be a better option.
Two colour printing
Colour brochure printing is obviously a great choice for making a statement. Look at all the variations to printing in full colour. Two colour printing is a simple choice that can have a bold and striking effect.
It is important for the brochure to be in colours that are easily read though so take care in matching the right contrasting colours and keep this in mind when choosing your background paper colour.
Hand drawn illustrations and cartoons
People love to see someone having a go. Even if you are no budding artist, a hand drawn illustration can get better results than anything digital. Face drawings with big noses and ears work well for cartoonists why not give it a try for your brochures?
Headline shading and shadowing
Great results can be achieved with the use of special effects such as headline shading and shadowing.
Creating different dimensions gives interest to the print. The shadowing can be in the same colour as the rest of the print or contrasting colours for bigger impact.
Variations in font sizes and styles
The use of different font styles and sizes create eye catching interest, instantly. There are so many to choose from, this could well be the real time waster.
There are other factors to consider such as formats, layouts and how the brochure is going to be used. Before deciding on the plain white background with black text and a simple hand out brochure have a look at the other fantastic options available.
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