3 Reasons Your Home Based Business Website Needs a Forum
3 Reasons Your Home Based Business Website Needs a Forum
There was a time it seemed as if almost everyone wanted to add a forum to their home business website. However, for most website owners this idea quickly ended after it was discovered how much work was involved running a forum. Now most home based business owners don't even consider adding a forum to their website.
The truth is that there are many of benefits that can be gained by adding a forum to your website, even a small one. For most internet marketers and home based business owners a forum with thousands of members may not be necessary, however a forum with a solid core of members should be considered essential. Here is a closer look at some of the reasons that you should consider adding a forum to your website.
1. Boosting Customer Retention
One benefit of adding a forum to your website is that they can go a long way in improving customer retention. Along with having topics related to your industry, creating a section for customer reviews and customer support can go a long way in keeping them satisfied. Plus, if they ever have a problem, they can find solutions on your forum quickly rather than contacting you directly. This makes them happier because they get an instant solution while also cutting down on the resources that you need to spend on customer support.
2. Building a Sense of Community
The primary benefit of having a forum is that you can build a sense of community around your product or service. This is the same reason that most businesses now have blogs. The difference is that a forum provides a few additional benefits over a blog. One of the most notable differences is that a forum gives your customers and readers a reason to visit your website on a regular basis rather than once every few weeks to see if your blog has been updated. Additionally, if you build a community around your business, then you will be rewarded with an increased level of brand loyalty and brand awareness, both of which can be leveraged for increased profits.
3. Customer Research and Testing
Forums have also proven to be one of the best places to do customer research and product testing while minimizing your research and development costs. The first way that you can do this is by simply looking at what is being discussed on your forum. As long as your forum is focused on your niche, your forum participants will tell you everything that you need to know. You will find out what questions they need answered, what problems they need solutions to, and much more. This will you know exactly what your customers want. As an added bonus, anytime that you create a product or service, you can offer a few tests to your top commenter's and get feedback before releasing it to the public.
There are a number of advantages that that can be realized by adding a focused forum to your website. They can help you build a sense of community surrounding your brand and your products; it will help you increase your customer retention rate while minimizing your support costs; and it will give you a venue to do customer research and product testing with people that are already interested in what you have to offer them.
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