Supermarket Fuel Retail In Europe: Market Size, Retailer Strategies And Competitive Success -aar
Introduction
The penetration of supermarkets into the European fuel retailing market varies widely between individual countries and is influenced by specific individual market dynamics and characteristics. This report assesses the impact supermarkets have had in breaking into the fuel retailing market in selected European countries and how this has been achieved.
Scope
*Analysis into the sites and volumes fuel retailing market shares held by supermarkets and non-supermarkets in various European markets.
*Insight into progress made by supermarkets in fuel retail and the main strategies adopted in specific markets to win market share from oil companies.
*An overview of how market conditions influence the penetration of supermarkets into fuel retailing and how oil companies are seeking to counter this.
*Profiles of key supermarket retailers active in the fuel retailing sector including coverage of their fuel, non-fuel and card offerings.
Highlights
Consumers are increasingly being driven to supermarket service stations because they typically offer cheaper fuel prices and enticing promotional campaigns. As shown by Datamonitor research, 13% of motorists in Europe are increasingly refilling at supermarket service stations.
While driving customer footfall at their hypermarkets and supermarkets remains the biggest driver for supermarket fuel retailers, several players in the more mature markets are expanding their fuel offerings in line with changing environmental regulations and consumer demands.
With the entry of discounters, the landscape of the European service station retail industry may change significantly, as they will serve to increase pressure on prices in an already low-margin business. Consequently, traditional fuel retailers will need to balance their prices with their product and service offerings in order to stay competitive.
Reasons to Purchase
*Formulate market share objectives for your company and assess performance against your peers in the supermarket fuel retail sector.
*Develop superior strategies to those of your competitors by understanding the key components of a successful supermarket fuel retail business.
*Make informed investment decisions by uncovering the size of the supermarket fuel retail market and the nature of the competition within it.