Aarkstore Enterprise -uk E-retail 2010
UK e-Retail 2010
Introduction
As competition intensifies and growth becomes elusive, succeeding online is getting harder. By combining comprehensive data on the online shopping habits of over 8,000 consumers, detailed forecasting, a thorough analysis of the main players and issues impacting the market, this is a unique and valuable tool highlighting winning strategies and the channel's winners and losers.
Scope
*Key issues, such escalating consumer expectations, intensifying competition, loyalty, conversion, creating seamless multichannel shopping experiences.
*Market value and growth 2004-2009 with annual forecasts to 2014 for the online market and nine key sub sectors separately.
*Consumer research analysing demographic profile of online shopper. Shopper profiles by age, gender, socio-economic group and region.
*Analysis of internet shopper behaviour including how consumers find websites, what factors determine why a retailer is chosen and drivers of loyalty.
Highlights
We estimate that online expenditure grew by 15.1% to 21.2bn in 2009, compared to a 0.4% contraction in overall retail expenditure. In addition to consumers becoming more comfortable shopping online and turning to it to seek out bargains, the channel has benefitted from being a major focus of investment among high street retailers.
By 2014, we forecast online expenditure will have increased by 62.1%, which though outperforming total retail, marks the beginning of a period of subdued growth. This slowdown in growth will be driven by the internet user and shopper population saturating, a more considered era of consumption, fewer new entrants, and market consolidation.
With the online shopper population plateauing and the market ever more crowded, if growth opportunities are to be maximised, retailers need to begin leveraging multichannel capabilities, targeting the right consumers and enhancing the online experience.
Reasons to Purchase
*Gauge the size and future growth potential of the online market by sector and quantify the prospects it presents to your business.
*Understand the expectations of increasingly sophisticated online shoppers, how to attract and convert them and what influences their loyalty.
*Determine how to exploit the opportunities online and formulate winning strategies to ensure long term growth is maximised.
For more information, please contact :
http://www.aarkstore.com/reports/UK-e-Retail-2010-45479.html
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