subject: Energise Your Business By Developing An E-commerce Website Presence [print this page] It is difficult to calculate the power e-commerce has had on the world of business in recent years. The technological breakthroughs that have taken place have proved to be exceedingly beneficial for both companies and consumers alike. Designs for such websites need not cost the earth and cheap web design that is effective can be found providing adequate research is undertaken.
The array of global business entities varies enormously, comprising small, medium and large business, but the commonality between them is that they can all benefit from having an e-commerce website in accordance with their individual requirements.
For those businesses desirous of expanding their business in a global market, an e-commerce website is the obvious marketing tool to reach out to potential customers who are spread throughout different countries. An e-commerce website provides the opportunity to publicise their products and services to their targeted customers.
A properly equipped e-commerce website will encompass properly structured navigation with easy to follow navigation bars, which can be in JavaScript or Flash, secure payment systems and a design which is interactive and engages all visitors to that site. If you can satisfy customers in this way, they are far more likely to remain on the site.
There are currently a number of studies taking place in order to ascertain the essential constituents of a successful e-commerce website. For example, it has been revealed that often, when US based sites go global, many aspects of the user experience become jaded (Neilson Norman). This may be due to cultural issues, so such issues need to be taken very seriously.
The main reasons for the success of e-commerce website shopping can be attributed to different factors such as time saving, convenience and absence of sale pressure, among other things. In particular, an e-commerce website will help companies to reach a totally new segment of customer, such as people who are disabled and find difficulty shopping in a conventional manner.
A recent study has revealed that British consumers waited an average of 2.5 days each year for retail websites to load, so it is imperative for companies to ensure that any e-e-commerce website they have loads quickly or it may well transpire that they lose customers to companies who have overcome this thorny issue. Server competency also plays a part in this.
Having an e-commerce website can bring enormous power to any business, providing the design has been undertaken in a suitable way. Colour plays a very important part, so it is vital that companies embarking on an e-commerce website for the first time realise this and use an understanding web design agency. They should, for example, alternate search terms, such as by word and then item number and by the use of natural navigation, this makes it far easier for customers to say yes.
Every website owner wants to have a professional and attractive website that will generate sales, so businesses need to ensure they do their homework and employ an affordable web design agency, or they may well discover they pay far more for their e-commerce website than they need to.
by: Carol Forrest
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