subject: Facebook & Twitter For Businesses: Powerful Social Tools To Expand Online Presence [print this page] Every month two Social Media giants grow significantly: Facebook and Twitter. Nearly every adult and countless businesses have a Twitter or Facebook page, or both. Utilizing these powerful social tools will help businesses expand their presence on the web and draw more traffic.
With Facebook, businesses may create a "fan" page and connect with people. An option to post status updates allows the business page to quickly broadcast a short message to fans. When new fans click the "like" button to connect to and follow a business page, that activity will show in all of their connections' activity feeds. In essence, when one fan joins the business page and in turn their friends see that activity, many more will likely join or be curious enough to visit the page. Keeping these ideas in mind, it is important to create a very attractive Facebook homepage. The "info" tab will allow the option to write a detailed paragraph about the company. Keep the information short, concise and informative. Be sure to communicate the nature of the business and why it should be trusted.
Twitter is a very simple but powerful tool, focusing only on status updates. Each user posts an update, or "tweet" as they are referred to in the Twitter community. Tweets are very short messages designed to communicate important news about the user. Users may choose to follow other users and receive their tweets. Unlike Facebook a Twitter homepage will only consist of updates with minimal homepage information.
When Facebook and Twitter friends feel a business is worth mentioning, they will tell their friends via tweets or suggestion tools. Here are a few ways to expand web presence by impressing fans and followers:
1. Post daily status updates that are worded to captivate attention. If fans see continual information from a business being posted, they will become more familiar with the business and remember it.
2. Seek interaction with fans and followers by asking for feedback. Everyone wants to be heard and share his or her opinion. Clients and customers will choose a business, which values their opinions over one that simply keeps communication one-way.
3. Offer exclusive rewards for fans and followers via status updates, but make sure the reward will benefit the business also. For example, instead of simply offering a reward to the first customer who replies, offer a reward or discount voucher for the first fan who refers 20 new fans. Be sure to emphasize that these offers are only for Facebook and Twitter fans. Also mention on the company's landing page of the home website that phenomenal exclusive offers exist for Facebook and Twitter fans. Convenient Facebook and Twitter connection buttons are available to install with this text, giving fans an easy one-click option to connect.
4. Keep the readers engaged by replying to their comments and discussions. On Facebook, discussion boards are an excellent way to interact regularly with clients. Conversation is key to good client relations; in turn good client relations will result in beneficial referrals for the company. what the eventual outcomes could be.
by: Steve Duval
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