subject: How To Choose The Right Business Advisor/consultant [print this page] There are many consultants out there that offer professional expertise in the areas of brand, marketing, advertising, business strategy, sales plans and more.
The single most important thing we believe a business owner should look for in a consultant is one that knows their business. Industry focused consulting companies are highly effective because knowing your business and your market it makes it that much more natural to come up with a targeted message to your market.
Many businesses make the mistake of focusing their communications on their business, their history, reputation, owners, products and services.
Its not about you. Its about them customer, the person you are marketing to.
A consultant with experience in your field will develop comprehensive solutions that will appeal to your market. They are not engrossed in your business each and every day. The can look at your business, existing material, collateral and communications objectively and come up with a clear communications/marketing strategy.
A business owner who is seeking an advisor should seek a professional that is trustworthy, organized, reliable, committed and can show you that they have a clear understanding of corporate imagery, branding, marketing, advertizing, social media, online requirements, communications, process efficiency, finance, just to name a few
At the end of the day you get what you pay for. A business advisor/consultant can be the addition that enables you to take your business to the next level, but as the old expression goes you get what you pay for. This is a worthwhile investment that should be researched and planned for carefully.
by: Courtney Jewell-McElroy
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