subject: A Franchise Can Be A Great Business And Investment Option [print this page] The business model known as a franchise has become a fundamental component in the world of business. We are familiar with paying tribute to this model at many of the restaurants we eat at. Behind the scenes are many other franchised businesses that we may not be as familiar with. Some examples include a shipping franchise, an accounting franchise, an auto repair franchise, an insurance franchise. The list goes on and on.
The idea behind a franchise is that a successful model has been created and systematized. The purchaser of a franchise can hire ordinary people to run the system and expect to get the same results. McDonalds is one of the first franchises and is an obvious example. The owner of a McDonalds location does not work there, but merely bought the franchise, and ran the system. The majority of the employees he hires will be high school kids without any technical or specialized skill, yet the owner expects this business to be highly profitable.
Because of the great success of some of the well known franchises, many investors desire to become franchise owners themselves. Before doing so, make sure each opportunity is thoroughly scrutinized, before committing. The following suggestions are only an introduction to the areas you should research.
In the beginning, before any opportunities have captured your interest, you must determine what is realistic for you. How much money do you have to invest in a franchise? What featured does the ideal franchise need to have for it to be a good fit for you? What goals do you have for this franchise? You need to know your income goals, the amount of time you will dedicate to it, the type of environment it will create, etc.
When selecting a franchise, you will want to weigh them each upon a list of criteria. The first is whether there is a demand for the product or service. Second, what is the competition like for this product or service? Third, will their system enable you to run the business? Forth, does the business have name recognition and is this important in its industry. Fifth, what quality of training comes as a part of owning the franchise?
Last, what growth potential is there for you within this franchise? When you have written answers to these questions, compare them to many other franchise options before making your decision. When you do make your decision, run your franchises system to the T without changing a thing.
by: Art Gib
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