subject: Customers Satisfaction Is Proportionate To Business Success. [print this page] At the end of the day every business manufacturing products or rendering services are seeking for higher sale of their products and services. A tag or a name becomes brand only because of its popularity among the customers. So, one cannot deny the fact that customers are whole and soul of the business.
Customers make brands by popularizing it
As brand is all because of customers, their satisfaction should be main aim of any business enterprise. The firm which is aware of what buyers want will always hail in success. It becomes downright important for manufacturers to understand and analyze what consumers want or anticipating their like and dislikes.
There are ways to interpret customers demand and wishes. One can opt for pre- manufacturing marketing research just to gauge what consumer are looking for or one can go for post selling product/service satisfaction research. Survey as a means of gauging customers preference, usage, loyalty, satisfaction and dissatisfaction can be very beneficial.
Any form of research and marketing can be time-consuming and would require extensive workforce of manpower, efforts and even capital. Online survey on the other hand has proved to be a good means of Online research. The advantageous factor for Online survey been more useful can be stated as:
Plus points of online survey
Wider reach
Analysis and research is possible
Less time consumption
Feasible
Cost effective
Saves extensive use of manpower, efforts, strain
Saves stationary cost
Data can be preserved and could be used for later purposes
Data can be transferred, made available to anyone, circulation becomes easier
With the onset of internet age and the craze for Online mode it becomes easier to conduct surveys and get necessary replies and response. The bonus advantage of anytime and anywhere a respondent can answer or fill the questionnaire is an add-on. The convenience factor of customers comes into picture. Unlike those marketing guys who knock on doors on wee hours or those who catch hold of every passer by and hand them a list of questions.
Here the consumers psychological and physiological state can come into the picture and the respondent may not answer as expected. Even the chances of fairness come into picture. With online techniques there comes ease and an environment which is peaceful and stress free to reply.
Thus, with the innovation of online survey technique things have become possible, much easier and effective in terms of time, cost and efforts.
Market research is the tool that every organisation needs to help it understand its business market. Whether the company is at the start up stage or there is a need to accelerate its growth or there are plans to expand it to different fields, the best option for the organisation is to adopt market research.
The significance of market research rises exponentially when one is to operate in todays world where the competition is immense and demands of users are multiplying. As a matter of fact market research has become essential for organisations to not only succeed but survive as well. It empowers them to make better use of their resources, outsmart their competitors and ensure consistent results.
by: Jayesh
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