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Fans may have initially shunned the new sound that emerged from the Avett Brothers following their commercial signing to Columbia, but think about how much the boys have changed since Nemo, their first indie rock outfit. Now parading as bluegrass veterans complete with a fiddle, bass, banjo and guitar, the guys have found success and relative means solely through their own efforts. With a new record label and slightly new sound, the results have allowed the progressive folk trio to hit the nation's hay-stacked venues this season with their major label debut.

I and Love and You is the Rick Rubin produced set that appeared in October with American Recordings. Their highest debut ever - marking a spot on the Top Twenty Billboard charts - has now allowed them to perform their tracks to audiences through the spring, helping to make The Avett Brothers tickets hot sellers online!

The group claims that when they finally met up with Rubin for session recording, nearly 30 tracks had already been penned for the new album. They had worked on every song but one, and the studio time with Rubin focused on connecting the dots, admits Scott Avett to Country Standard Time. "Seth and I had a lot of fragments, and then we met in the studio and attacked the songs in a rhythm," he continues.

"Instead of a song as a whole, we were taking the songs and doing them with piano and drums." This move probably didn't surprise Rubin, who has followed the brothers for some time and was initially attracted to the group's self sufficiency, recording and releasing their own albums since Nemo split earlier in the decade.

Essentially an indie outfit, The Avett Brothers worked and booked their own shows up until this latest release. Now, I and Love and You is finding commercial exposure -CW's One Tree Hill named a show after the title track and featured the song, while the boys have performed on several late night shows, including an AOL Interface Session.

Yet it's even clear to the boys that their sound is a bit different, which might have something to do with their recording spot. "A benefit of making the record in California is that it switched everything up," Seth says on their website. "It helped put us in the mindset that we're starting a new chapter."

Clearly defined by classic rock and roll, The Avett Brothers are a traditional folk and bluegrass outfit that is stretching their new LP from late December through May 2010. The group is made up of Scott and Seth Avett, and Bob Crawford. The guys originally formed the Avett Brothers, or "the Back Door Project" as it was first known, as a side project to their more successful rock act. But when Nemo broke up just before the millennium, the group along with former guitarist John Twomey started performing steadily as the Avett Brothers.

Eventually Crawford replaced Twomey and the group recorded the second set, Country Was, in 2002 (the debut was developed during their side project days). The Avett Brothers continued to perform live concert shows and release several more albums - both live and studio- until their breakthrough album appeared. 2007's Emotionalism found its way to the Billboard charts, even without a promoter and well known record label, which immediately caught Rubin's attention. The Gleam II was their last release with Ramseur, before the Rubin-produced set appeared.

by: Brent Warnken




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