subject: Making Video Marketing Work For Your Business [print this page] How many marketing methods are genuinely capable of getting this to work for them? Video marketing is the ultimate resource to connect with customers in a unique and creative way and it has proven to be successful when it comes to increasing traffic and the all important return-on-investment.
You may never have thought of video marketing for your own business or you may have thought that the whole process was not within your reach; well, now may be the right time to give video marketing a try as it is something that has taken the world by storm and is creating fantastic results for internet marketers - both the veterans and the newbies.
One can easily see how popular videos are just by viewing the number of hits per day at sites like YouTube. In excess of one million videos are being viewed on YouTube every single day; dont you want to be a part of that? People spend a good deal of time viewing videos and it may be easier than you previously thought to have your videos viewed by your target market.
Along with the amount of traffic attracted by videos, video marketing also boasts other benefits such as its cost effectiveness and ease-of-use once you get over the initial clumsiness. You also have the freedom to make the kind of video you want to make. You can be as creative as you wish in order to get the attention of viewers, or you can produce videos that offer a plethora of information and provide an educational service to your customers. The choice is yours, but your ultimate goal of video marketing is the same as the goal of blogs, articles and advertisements: TRAFFIC.
Videos allow you to establish a connection with your prospective clients, providing them with a taste of who you are and what your business is all about. Many marketers believe it's much easier to create such a connection through video rather than through the written word or even a flashy advertisement. The reason for this is because most people would rather watch a video than read an article or sales page and they like to be entertained, which is why videos are just the thing.
Where do you begin with video marketing?
If you are new to video marketing, you may find it of use to go with a system that will help you step-by-step. Traffic Geyser is one such program that guides you through the process involved in the creation, distribution and promotion of your videos. It can be extremely helpful to have all you need for your video marketing efforts through one easy-to-use site and system.
If you find that Traffic Geyser is not within your budget, there are alternative services available online for free. From video marketing tips and strategies to free tools to help you create and distribute your videos, some solid research will help you to come up with what you need to use video marketing effectively.
While for some marketers the video creation process is most challenging, for others it is coming up with ideas and a purpose for the actual video that provides a stumbling block. If you are stuck for ideas when it comes to your videos, consider some of these:
Offer free informational videos in exchange for your customers contact information
Use videos to provide buzz and excitement for a specific product launch
Produce videos that can add value to your site with an educational video series or another way to provide a service to your site visitors
Help your visitors get to know who you are through introducing yourself in a video
Pitch your product or service with a creative video or two.
Even if video marketing is not your strong point, don't let the unknown intimidate you. The sky is the limit when it comes to increasing your traffic potential and sales using video. Even a newbie to the world of internet marketing can develop a video of value to potential customers. Now is the time to get involved in video marketing. You can be sure that if you don't, someone else will, and they may just take your customers.
by: Ruben Paixao
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