subject: The Challenges Of Developing And Maintaining Mlm Home Business Opportunities [print this page] The MLM Home Business Opportunity industry can be highly lucrative but is also filled with many challenges. If you can overcome these, this is a great business for you.
Lack of experience and time spent in the industry. Those that have been in the industry for many years have more than likely built up a large network.
The more experience you have the more contacts you've made, increasing your chances for succeeding at the many opportunities that are presented along the way.
But for those that are new, be aware that it will take time to build to the levels that are no doubt being tossed around as "easy to achieve." It won't be easy, and it will take money and time. Some people just don't have the patience to build that base.
Lack of group loyalty. Once you've put in the time and effort, it's very possible to build a group of 1000's of people. When you get to that point, you will be making some decent money through continued enrollments and residuals. But here is the challenge to overcome.
Your down-line hears about a new, exciting company that is getting ready to pre-launch and is offering great deals to join. If you've built a great rapport with your group, you may overcome many of them jumping ship, but if you haven't, your numbers could be decimated rather quickly, as they leave for that new opportunity.
The bottom line: online MLM lacks the personal contact that the MLM businesses from 20 years ago had, exposing you to a potential mass exodus.
Cancelled enrollments/memberships. When people lose interest in the business for a variety of reasons, they are likely to drop out.
Those reasons may include: lack of funds to continue with auto-ship of products or monthly membership dues; basic lack of success; don't have an on-going interest in the product; to name a few.
You don't have a lot of control over those, so you must count on up to 50% of your down-line dropping out at some point.
So what's the key to overcoming these challenges? Like any good business manager, you must make regular contact with your team, providing them with information, instruction, assistance and positive reinforcement. How much and how frequent is the key.
You must become their teache and develop loyalty. Once you do that, they will think hard before leaving, and your chances of building and maintaining a successful MLM home business will be much better.
by: Louis Martel
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