subject: How To Write A Great Article For Advertising Your Business [print this page] The best articles on the Internet today are ones that are not specifically written for marketing purposes. However these articles are so well written that they end up becoming a marketing magnet for many years to come. Here are a few ideas to help you reach that level of writing a great article marketing without specifically attempting to do it.
1. Write from a position of expertise. People like to read articles that are written by an author who knows what they are talking about.
This is why niche marketing is so popular today. It allows you to do marketing online in a niche that hopefully you are an expert on. Articles are a big part of that.
2. A great article is one that draws traffic to it. Of course this means that it must be submitted in places where people can find it.
It must also be different from other articles. The article directories are not looking for the same article over and over. Therefore writing a great article, that can become a marketing magnet, must be one that is different from what everybody else is writing.
3. Your article must contain the basics which include a title, a body, and the resource box. It also must must contain good grammar and spelling. You can really hurt your credibility if your articles consistently are not well written and contain spelling errors.
4. Think about what your readers are interested in. Spending some time researching your article is a good idea.
This is easy to do on the Internet in discussion forums, social networking sites, and so on. Finding out what people are talking about is a good way to write an article that people will be interested in reading.
5. Include things such as tips, facts, and more details than other people writing about. Don't do it in a boring or authoritative tone either. Write in a relaxed natural way that the readers appreciate all of the quality information you are giving them and the way you're presenting it.
6. Because a person's attention span sitting in front of computer is short you must keep your paragraphs short. Generally 2-3 sentences per paragraph is just about right. This also will help you keep your readers interested as they get closer to your resource box.
These are a few ideas on how to write a great article for marketing purposes. Think about your reader, as opposed to the marketing you are trying to do, and your great article will lead to more readers and website traffic.
by: Kenji Sakamoto
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