subject: Clickbank Refunds And What You Can Do About It [print this page] The internet is not the only place that refunds is an issue to a retailer. From the perspective of the internet merchant, customer satisfaction is of the highest priority. Because competition for customer loyalty is fierce, you know that keeping repeat customers coming back is the fastest and best way to long term financial success in sales. So offering an iron clad refund guarantee if the customer is not satisfied sends a message to the consumer that their happiness is top priority to you and that they can shop with you in confidence.
Within the world of Clickbank marketing, we are faced with a similar dilemma. Except because our products are digital, the problem is compounded significantly. The market offers an iron clad refund guarantee. But unlike more wary merchants, there is no "store credit" to protect store funds. And because both merchants and affiliates must abide by the policies of the marketplace, if it gives a refund, so do you.
The problem is there really is no such thing as a "return" when it comes to a digital product. Because you download the product to the customer, once they have a digital copy, they have it and there is no way to make sure they are not keeping it. And that little quirk of digital sales means that the marketplace policy is pretty much open season for internet thieves and shoplifters if they chose to buy and download products, cash in on the policy and just keep getting their money back.
While the marketplace is working to solve this problem, we need to know what we can do until it is solved to cut down on refunds taking profits out of our accounts which we very much deserve to keep. The first line of defense, of course, is legitimate refunds because of customer dissatisfaction. Put extra work and effort into putting onto Clickbank only products of the highest quality so there is little room for complaint. That is part of it. But the other part is making sure customer perception of the product is accurate.
By building strong customer relationships and building a community of repeat customers, you are more secure not to have to give refunds constantly. It's an old adage of business but the best defense against lost business is satisfying the customer. Other than that we can only trust that the marketplace will eventually solve the problem and just keep on selling and doing the best we can.
by: Sagar Jawale
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