subject: What Men Really Want This Holiday Season [print this page] When it comes to gift-giving, men typically are harder to buy for than women. While jewelry is the number one gift costume zentai wanted by women this year, according to a national survey commissioned by Zales Jewelers, the largest fine jewelry specialty retailer in the United States, men also like to receive jewelry.
According to the survey, the jewelry item most wanted by men, hands down, is a watch. The most popular watches this year are trending toward stainless steel, although men, like women, like to have more than one watch to wear for casual and formal occasions. Fortunately, there are more styles and selections available than ever before, giving people a great way to match their gift with the recipient's taste and personality.
Zales carries an extensive line of watches for men (some exclusive) by popular makers like Movado, , Seiko and Swiss Army, providing customers with a great variety from which to choose the perfect holiday gift. While females are more likely to buy jewelry for themselves, males are more likely to buy jewelry for someone else, giving shoppers the perfect opportunity to give that special man something he wants, but wouldn't buy for himself.
One of the most popular watches for men this year is the sleek, stainless steel Movado watch with a black face for $450. Other items on the "most wanted" list for men this holiday season are the 14K gold heavy link chains like the Figaro-design necklace and bracelet set for $399. Men's rings are also a favorite and start as low as $99. One of the hottest sellers for the holidays is a 14K white and yellow gold men's diamond ring for $399, proving that diamonds are more than just a "girl's best friend."
"Watches have always been one of the most popular gifts for men," said Beryl Raff, executive vice president and chief operating officer for the Zale Corporation . "But in addition to watches, there are several other jewelry items that are popular with men such as gold chains and bracelets, rings and zentai which are available in just about any price range. According to our survey, men also like to be surprised with a gift of jewelry, not only during the holidays, but for other special occasions as well."
Known as "Zales, The Diamond Store(R)," Zales Jewelers operates approximately 660 stores located throughout the United States. costume spiderman Zales Jewelers, one of the best-known names in fine jewelry retailing, is a division of Zale Corporation. For more information, or to place an order from a Zales catalogue, call 1-800-311-JEWEL or visit Zales on the World Wide Web at www.zentaistore.co.uk.
JUST inside the entrance of Mayfair's flagship store Robert Polet whispers: "This is what it's all about. You look at the shopping bags people are bringing in and see where they've been. Look, this lady has come from Herms and that guy from Abercrombie & Fitch... I love doing this.''
The Group chief executive, 53, gets paid for loitering around like this and doesn't need carrier bags to identify some customers.
"That lady already has a clutch,'' he continues, excitedly. "She's come back for more. I also love looking at how people come into the shops. Did they mean to come or are we attracting them in?
"I once saw a woman walk straight over to the counter, point at a bag and say she wanted it there and then. She didn't even zentai ask the price. 'I need that bag,' she said. That's what we want. We want people to need what we do.''
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