subject: Natural Ice cream Franchise [print this page] We strongly believe that retailing will be the next big thing in the ice-cream industry. Ice-cream parlors fit in well with the prevailing and upcoming consumer trends. Indulging will increasingly occupy a significant share of the average Indians wallet. And, ice creams are certainly a very good way to indulge!
We have now entered the out-of-home segment with the chain of parlors . We invite you to be a part of this exciting and rewarding venture. Parlors are high margin and high return channels for ice-cream sales. To capture the value in this segment, we developed a unique PSIS model.
The ambience of the parlor is designed to reflect the values of the Thanco Fresh Natural Ice-Creams aggressive advertising will build the brand identity and reinforce the effect of the parlor imagery.
