subject: Affiliate Marketing: Planning the Web Site by:Paul Kinnder [print this page] It is important to design a website that is enticing enough to move the viewers to take action, which is, to make a purchase. The site to be created must be built in such a way that the visitors are led straight to click the ordering link. It must be a site where visitors can find what they need.
To test the effectiveness of the site, it must hook a potential customer within 10 seconds. This is important especially for first time guests. The popular phrase saying that "first impressions last" is still working until today. If the first time visitors didn't seem to see what they are looking for in the site, they will be gone forever; but if they find a solution to their concerns within the site, they will surely be back.
To accomplish this, it must be kept in mind that the web site surely shows enough details to grab the attention of the viewer within the first 10 seconds of viewing. To do this, there must be one highlighted benefit that would make them stay within the page to know more about the business, product, or service; and therefore browse further.
This may seem so simple, but it is actually very difficult to do for most online business. Usually, as the business desires to say all the benefits one can get from the offer, people get confused rather than interested. The more information a site wants to give usually appears the other way around because it misleads than focus on what the potential customer can get out of it.
Basically, a site must not have overwhelming graphics and numerous flashing banners. It is important to catch attention but being over with it is not helpful. Being so flashy will not work as people wills surely look for the concrete benefits they can get instead of buying just because of the wonderful image they saw within the site. Having a flash presentation may help at some time but if it has nothing to say about the benefits one can get from the business, it is useless.
A site must have focus, and a certain theme. This adds credibility that builds trust fast. This also creates a sense of service, making the business appear to be concerned with consumers' needs; which must be a real concern in order to keep the relationship with the prospects and have loyal buying customers. Additionally, it is good to state the benefits that one can get from the business, product, or service rather than present all the features and trivia about it. The information that must be included within the site must be useful enough for the target market.
In the end, it is best to keep in mind that once the visitors check on the site, they will surely stay and enjoy browsing. They may not make a purchase on the first visit but they surely will make a purchase sometime in the future because of the good impression they have about the site.
About the author
Paul Kinder is with Affiliate Marketing. His venture is very helpful for online business affiliates. For further details, see http://www.affiliatefunnel.com
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