subject: Automotive Marketing - Uncovering All The Facts [print this page] "When the horseless coach was introduced in 1885 by Karl Benz, there came the dawn of change in transport systems around the world and the start of the automotive industry. The introduction of this technology was widely accepted by the people which made the industry grow even more. People accepted it because they understood the efficiency and convenience that automobiles can give them. Slowly, one company emerged after another because they saw opportunities to profit with more and more people buying cars. It was no longer a luxury but rather a necessity. Because of the growing number of automobile companies in the industry, competition also became so tough. This gave birth to the marketing strategies that companies today utilize.
In today's market, car sales have been decreasing gradually. That's why advertising and promoting your products effectively is needed to increase your sales. Newspapers are a traditional way of promoting business. Today, the automotive industry has moved online. Manufacturers use social networking sites to advertise their cars. For their target market to know about what they are offering, they find ways to catch people's attention. Many marketers do trial and error and experimentation so that they can generate fresh ideas.
There are marketers who do individualized form of promotion and this can be done through sending emails directly to customers. The best way for this marketing strategy to work is to make the emails more personal rather than creating a generic one and sending it to hundreds of people. Personalizing means that the content of your email offers what the one receiving it can afford. Another way to market an automotive business is by giving incentives to employees and customers. At this point, they start social networking and try to create a good reputation to the company through word of mouth.
Branding is another form of marketing technique. Branding means making the company stand out from both direct and indirect competition. In your store for instance, you can have a mascot which can give an impression that people are welcome to come in especially those who need your products and services. Another effective strategy which can bring back old customers is trade ins. As years pass, cars become outdated. Because of this, people might think of buying a new one to replace the old. Customers are into these kinds of promotions because not only can they get a new car but they can also save a lot of money.
It is important for all automotive marketers to realize that they have to stay open to new strategies that they may use to increase their sales. After all, selling cards isn't easy because they don't cost cheap. This means they have to be able to build rapport and trust with people who could be customers. Social networking is a very popular way of doing this and every automotive seller should be willing to explore this as a sales-boosting technique.
by: Greg Pierce.
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