subject: Basics of a Good Newsletter by:Khurram Zaveri [print this page] During the process of designing an email newsletter, you should keep in mind the amount of time the recipient would need to understand your message. People are hungry for information but they are also strapped for time, hence they like to process maximum information in minimum time. You need to display your content in a way which is easy to read and comprehend. Therefore, think through the information that should be included in the newsletter. Newsletter software would help you create interesting and attractive newsletters for your business. Depending on the nature of your business and the area which is being marketed to, here are some useful tips to create a good newsletter.
You should include announcements containing recent information about your products and important events regarding the company. These announcements should be interesting for your readers. For example, you can provide information about upcoming tradeshows or seminars sponsored by your company.
It is a good strategy to include an article containing information of your products and services. You can also provide a link to a library or website providing information about your products and company. In this way you can offer information on a variety of topics. Newsletter software can place links, pictures and other information effectively within your message.
You should provide an example of a person who has achieved great results with your products or services. It would make your company and its products credible for others as well.
These tips can help you write effective newsletters. You can also find templates and samples within your newsletter software to generate quality newsletters for the company. We read websites as we read newspapers. We read headlines and move to detail only if we find something interesting to read. We also stop to look at a photograph which intrigues us. You should include images in your newsletter. People don't read long texts hence try to keep the material of your newsletter in small, readable paragraphs, and to the point.
You should ask your readers to share their experience with your products and services with friends and family. People would forward your newsletter only when they will find valuable, interesting and useful information in it. The newsletter software should provide a "share with a friend" feature to insert a link at the bottom of your message. The basic purpose of forwarding the message is to reach as many people as possible with your valuable information. This way you don't just share information, but create a viral chain.
