subject: 3 Ways To Market Your Design Business [print this page] Do you run a design business? Not getting the hits on your website you were looking for? Poor sales return? Well it sounds like you need help marketing your design business effectively and efficiently, this simple and easy to follow guide will put you on the right track in no time. The three best ways of marketing your design business are SEO which stands for Search Engine Optimization, PPC which stands for Pay Per Click and finally blogging. This guide will get you understanding the main principles of all three marketing methods and applying them successfully to your design business.
The first marketing method that you can use for increasing visibility and sales for your online design business is SEO (Search Engine Optimization), this is the practice of maximizing the volume or quantity of traffic to your web site from search engines such as Google or Yahoo via natural or un-paid search. The theory is that the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO works by selecting key words from someones search on a search engine and applying them to thousands of websites on the internet with hopefully that someone finding their way onto your design business site. SEO is completely free to do but requires a lot of patience and luck as finding the right key words to put into your website is like finding a needle in a haystack.
The next marketing method you could use is PPC (Pay Per Click), this is an internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. This is more effective way of marketing than SEO but you cannot guarantee sales per pick even though you will have to pay for every click which creates a huge amount of risk with your design business.
The final marketing method is blogging, blog marketing is where you would create a website for your design business which regularly updates with news and information about your business. Unlike a corporate site, a blog bridges the gap between business and customer as it allows constant feedback on each blog post through comments and each blog will have a user community made up of all the active readers of the blog. This cheap, expensive method marketing allows for instant feedback from customers on everything from press releases to product announcements.
by: Gino Orlandi
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