subject: How To Create A Clear Distinction And Increased Credibility For Your Business! [print this page] More businesses are being started every day by those seeking more freedom and control as a result of the current corporate climate. Which means more shingles are being hung and more competition, for you.
If youve been in business for a while, you know well the need to establish a distinction in what you offer or how you offer it. (Hint to those just starting out, take note of the word distinction)
Creating that distinction can include: - creating unique hours for working with clients - including bonuses or treats with your products or services - being more than just the logo but the spirit of your business so that youre brand is clear
So when prospects and clients see your business name, they should recognize what it means and what they receive by working with you.
Here are three tips to help you create even more of a distinction from the playing field of new entrepreneurs/solopreneurs.
1. Consistency
This is the cornerstone of attracting and keeping clients while distinguishing your business. Youve likely invested in marketing ads, brochures, websites, etc. that tell the world who you are and what you offer and how you solve problems. And while its important to add freshness to your business to stay current, its a death knell if you do not stay true to your brand. Just look at the soft drink giants, Coke and Pepsi. Their decisions to refresh their biggest sellers cost them millions. Getting back to a more consistent approach (read: beverage formula) maintains the trust and commitment your prospects and clients expect from your business.
Your clients want to feel theyve made the right choice in selecting you and therefore youre consistency validates that choice for them. Never underestimate the need for your clients to feel consistent in their choice to work with or buy from you!
2. Value
Value is a word that can be used by the business owner as a point of distinction. But there are some business owners who expect that their prospects and clients will figure out what the value really is. Well, they cant figure it out, without you clearly defining your value for them. (Also NEVER ask a client to figure out the value of what you deliveryou may not like what they decide)
Most business owners determine value from their perspective. They dont ask their clients what they would find valuable. Most likely because they think it will cost more. This is usually not the case. For example, most customers would like some help using your products more effectively, so that they get their moneys worth. This can be accomplished with a tips sheet, a special report or a follow on 10 or 15 minutes with you. It doesnt take a lot, but will translate to increased value. And, youll create a clear distinction for yourself and your business.
3. Testimonials
Sometimes the hardest thing for business owners, or anyone for that matter, is to ask for feedback on the service or product youve delivered by way of a testimonial. It can seem a bit self-serving and it absolutely is. But when you ask for a testimonial you give your clients an opportunity to educate others and so that they can achieve great results, too.
Your prospects use the testimonials to determine your consistency and the demonstration of the value you deliver in your business. Also psychologically they use testimonials to validate their choice in selecting and working with you. So ask for testimonials to help your prospects and even past customers learn more about how you help them achieve results in their lives and businesses. These testimonials will set you apart from the crowd of newer entrepreneurs by demonstrating your depth and value.
Your credibility and distinction can be the true difference-maker in the eyes and wallets of your prospects and clients. It is the collateral they use to make their choice in working with you and you can help them feel good about that choice by using just one of these simple tips!
by: Chris Makell
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