subject: Getting Your Business Recognized [print this page] Advertising is something that is pretty important in business. It is not a one time thing, but something that needs to be done on a regular basis. It is important to be sure that you are getting a nice amount of advertising for the money that you are putting out. You don't want to be cheap about it but the whole thing can be pretty expensive. There are many companies that spend a lot of money on large advertising firms and are then disappointed with the outcome.
The first thing you will notice when you go looking to buy advertising for your business is that everyone has the answer to your advertising needs and will gladly partner up with you for a fee. However, all too often the results are less than impressive for all the money you spend. Shoestring budget companies often have to get creative and still get better than expected results while spending less money. It is nice to have a big budget to pull from when advertising, but can easily become a waste of money.
One of the best ways to grab new business is with referrals. Generally any client or customer that you have, that continues to do business with you, is happy with your services. They are an excellent source of getting new business. To encourage people to bring in new business or get the word out, there are a few tricks. Giving away gifts or nice discounts in exchange is smart. People are always happy to get a nice promotional item, they are great motivators.
Most everyone who advertises realizes that value of name recognition and association. Effective marketing will make this happen in any given target area, making your name and logo instantly recognized. Bumper signs, road and street signs, in addition to t-shirts, hats and a host of other inexpensive logo labeled promotional items will help make your company information very visible within the area. This will help give you effective coverage without the hefty fees of some promotional companies.
If your business is brand new, you will want to invite the community to check it all out. This is most simply done by having an open house. It takes a little advertising and a few signs and balloons to get noticed and get people interested. This is an ideal time to give away some promotional items bearing the business name and logo. These items will get seen around town and help to gain the name recognition that the business needs.
by: Ann Christopher
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