subject: Where Do Online Shoppers Start Looking? [print this page] The complete online shopper intelligence survey is out. We now know that 94% of online shoppers perform some sort of research before they start shopping online. The interesting thing is that specific industries can be targeted by specific mediums, and consumer behaviour can be further broken down into particular groups. only 12% of apparel shoppers the shop online as opposed to 45% of electronics shoppers. The article also highlights the usage of online chat when consumers are looking for assistance, so manufacturers and online sellers need to lift their game.
by: Timothy Wainwright
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