subject: Payment Cards In Italy --- Aarkstore Enterprise [print this page] Introduction
Payment Cards in Italy is an invaluable guide to one of Europe's most complex card markets. The report provides statistics on market size, competitor market shares and forecasts. It also provides an overview of regulation, competitor activities, issuer strategy and product innovation including developments in contactless, mobile payments, online and prepaid cards.
Scope
*Data and analysis provided on debit cards, credit cards and deferred debit and charge cards.
*Historic market data and competitor market shares are presented for 2004-2008, H1 2009, with forecasts presented to 2013.
*New for 2010 includes data covering transactions by merchant category, premium card branding, benefits per card, card primacy and repayment behaviour.
*Includes a detailed analysis of developments in the areas of contactless, mobile payments, online and prepaid cards.
Highlights
The Italian credit card market has positive potential for growth in the coming years ahead. Italians have historically be sceptical about revolving credit products. However growth in other forms of card based payments suggests consumers may finally be ready for a greater shift towards credit based card spending.
The Italian payment card market remains extremely fragmented, with a high number of small regional players. This is slowly shifting as the banking sector begins to consolidate, however the importance of regional branding and identity, suggests the market will remain largely splintered for the foreseeable future.
Italy has the world's most developed prepaid card sector, with prepaid cards being using over twice as often for online transactions than debit cards. Dominated by Poste Italiene, these cards act as a replacement for a full bank account in many instances. The sector is likely to see further growth as it targets more specific consumer segments.
Reasons to Purchase
*Learn how the Italian general purpose payment card market has developed over the last five years.
*Understand recent developments in Italian payments in terms of consolidation, new entrants and product innovations.
*Plan your future strategy effectively with five year forecasts across all product categories.
