subject: Microsite: Useful for Small Businesses and Large Marketing Campaigns [print this page] Marketing and promoting your site on the Web is a never ending race.
Marketers today, use Microsites for this purpose. Microsites are small websites which contain 4-5 Informative pages like -
Home
About US
Products
A Contact Us Form (For lead generation)
If you are selling more than one product and want to maintain the brand identity of your company, then you can use microsites for your Product Lines which can generate leads.
Take for example, If you are selling Used Cars, it becomes very hard to use focused keyword as there are Dojens of Manufacturers and Models. You can use Few microsites which focus on different keywords like-
Used Toyota for Sale
Used Beetle for Sale
Used Honda Cars for Sale
The advantage of using Microsites is that you may not wish to use keywords like "Cheap" in your main site, but they can be used in these microsites without effecting your brand image. And as we know well, there are a lot of people who search for "Cheap Used Cars" when they wish to buy.
So to sum up, Microsites are a fish net of Keywords, and they make sure that people searching for a product through specific keywords will definitely reach you through one or other microsite.
However, there are some key points to consider when using microsites:
