subject: Ecommerce: Cashing In With RSS Feeds [print this page] You may already know that RSS stands for Remote Site Syndication, but what does that mean to you and more importantly, how can you use RSS to help you make more money?
Simply put, RSS feeds are written in a computer language called XML, a special mark up language much like HTML. This means that they have mechanisms included that identify structures in a document. The structures define the content and how that content will be displayed within that document. RSS is what makes big news websites possible: RSS files are used to create a data feed which will deliver headlines, links or virtually any other piece of information to a channel viewer application, commonly called a news reader.
These readers are subscribed to certain RSS feed URL's and constantly monitor them over the Internet, alerting the user when ever any new information has been added to the feed. So, how can you use this to your advantage as an internet marketer?
Here are the most popular ways to integrate RSS feeds into your marketing effort:
You can use RSS to supplement any email marketing you are currently doing, take advantage of RSS feeds to drive traffic to your blog or sales site or create your own RSS feeds so your messages and information show up on thousands of websites, blogs and desktops online.
Although many marketing gurus will claim that email marketing isn't dead, with the advent of increasing spam complaints and filters coupled with the threat of viruses originating from an email, more and more people are leery of even opening your email. So even if you have a large email list, the likelihood of your emails being opened is becoming increasingly slim.
With RSS, your messages won't ever get filtered and they will have a much higher chance of actually being read vs. email. Your marketing results can only be better when people actually read your message. You can even incorporate autoresponders in conjunction with RSS.
Including RSS feeds on your content site or blog allows you to add fully dynamic theme-related content to your web pages making your site or blog very popular with the search engines. The constantly updated content is exactly what the search engines crave and helps increase your search engine ranking, driving more traffic to your page.
Ecommerce: Cashing In With RSS Feeds
By: Justin Brown
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