subject: 3 Tips For Marketing Your Business In Today's Economy [print this page] When it comes to marketing, you never want to waste your money on techniques that don't work. The best and fastest way to earn money in your business is to market likely winners that have been proven to sell already. And in this article, you will learn some great tips that will help you to do just that.
In this article, you will learn some marketing tips that you can use to make more money in your business now. All of these tips have been tested and proven to work and will work for you no matter what you sell. Let's take a look at marketing tip number 1.
1) Generate leads
You always want to generate a lead for your business. This way your results are measurable and can be tracked, and you can get a handle on how well your ads are performing. When advertising, it's best to start off with smaller ads designed to generate a lead as opposed to costlier and larger ads.
When creating your lead generation ad, you will want to have a strong headline. Your headline can make or break your ad so you should be sure that it appeals to your ideal prospect. Lead with your strongest benefit and place this first in your headline. You will want to follow with strong body copy and a good close.
Decide on how you want you prospect to respond to you and tell them what to do. Believe it or not if you don't tell your prospects to do something they won't do it - this is why you need a strong call to action. Let's take a look at tip number 2.
2) Use low-cost marketing techniques
Low-cost marketing options such as classified ads, the internet or even joint ventures can really make a positive impact on your bottom line. Alongside running larger more expensive ads, consider running low to free ads that can make your more money. Advertising online and doing joint ventures are free, so it's something that you can use to market your business.
Even if you do decide to spend a few dollars on low cost advertising methods, you allow yourself to test small and see what works for you. You can run tiny classified ads in your newspaper or other publication, or you can run pay per click ads online. Both of these low cost options can be beneficial for your bottom line if you learn how to do it correctly.
3) Contact your customers
Backend sales to current customers account for 80% of your total business revenue - so it's important that you focus more of your time on current customers. Even though you must market to get new customers, your past customers account for the bulk of your profits, so be sure to switch your attention to them first.
You should strive to contact your customers at least once a month so that you can maintain a relationship with them. You never want to neglect your customers because doing so would affect your bottom line, so keep this in mind.
All 3 of these marketing tips will allow you to start increasing your profits and see the sales that you desire in your business. Be sure to start using them today to start seeing better results now.
3 Tips For Marketing Your Business In Today's Economy
By: Adrian Hargray
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