subject: 5 Ways To Use Video To Jump Start Your Home Business Online [print this page] There are many different and very effective Internet marketing techniques you can use to help get your home business recognized and established online. However, one of the most popular and most successful advertising tactics being used on the web today is video marketing.
Video has taken the Internet by storm as demonstrated by the popularity of social video websites such as YouTube. According to Viral Blog: "YouTube exceeds 2 billion views a day which is nearly double the prime time audience of all 3 major U.S. broadcast networks combined."
There is also 24 hours of video uploaded every minute and the average person spends 15 minutes per day on YouTube. These figures alone reveal a vast market of viewers to which any business online can advertise their wares.
When video marketing is used correctly it can be combined with more traditional Internet marketing techniques to help increase your sales and enhance your brand and product awareness to a huge audience.
Video offers several benefits to the home business owner online including the ability to be able to communicate your message on several different levels at once. The visual aspect when combined with text and audio tends to make a lasting impression on your viewers.
Different people tend to retain information better in different ways. For example some remember audio messages better than visual content and others retain text better than either sound or imagery and video allows you to reach everyone by combining all three media.
Video also allows you to demonstrate how your product works, enables you to deliver a message on a more personal level to your viewer in the form of one on one communication and allows you to tap into the emotions of your audience by using color and music.
This being said there are different situations where using video can be more advantageous to the Internet marketer than more conventional Internet marketing techniques and this article will explore five circumstances where this is the case.
1. Video is a great way to share news about your home business via updates and release information to your potential customers as well as current clients about new products or upgrades to your operation. This helps increase your band recognition and helps boost your sales.
2. As the old Internet marketing adage says, "content drives traffic" and video is an excellent way to increase the content of your website in order to attract the attention of the major search engines and to help get your home business ranked highly in related Internet search results. The addition of high quality video will enhance and enrich your website content which will have your visitors coming back for more.
3. Video also allows you to add a personal touch to your business. By adding a personal greeting or message to your guest you begin to lay the foundation of relationship building. Your visitors will be able to place a face with your business and they will begin to get the feeling that they know you. People are more likely to do business with someone they know rather than with a stranger.
4. If you're releasing a new product video can play an integral part in informing the masses about your product release date. A short video presentation highlighting the benefits of your new merchandise can be uploaded to the various video sharing websites on the web which should help increase sales and boost your product recognition.
5. Adding customer testimonials to your home business website can be a powerful means of attracting new clients, increasing sales and establishing a feeling of trust in your business. Being able to see and meet satisfied customers instills a feeling of confidence and faith in your enterprise to your potential customers which can result in a higher conversion rate for your website.
As you can see video can be used in a variety of situations and in a variety of ways to help stimulate growth and help establish your home based business as an entity to be dealt with online.
by: Bob Withers
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