subject: The Role of a Nigerian Business Directory in the achievement of Nigeria's Economic Potential [print this page] What is a business directory? What is a business directory?
A business directory is a database of business contact information and other relevant data such as, opening hours, map of location and web address among others. When localized, as in the case of a Nigeria Business Directory (country based) or even further still, a Lagos Business Directory or an Abuja Business Directory (city based), a business directory takes on the form of a collection of local business information as well as recommendations and reviews of the ease of doing business with individual companies as is posted by the people in the local community.
The need for a business directory
The intimate relationship that exists between local communities and local businesses on local business directories fosters an ongoing conversation between the businesses and their constituents via the pages of the business directory. This close relationship breeds a familiarity as well as an increased responsiveness to the needs of the community by the business. It also awakens a sense of responsibility from the businesses to the community and in return a source of recourse for the community.
Furthermore, local companies, in this case Nigerian Companies, Lagos Companies and Abuja Companies become more trustworthy in the eyes of the general public and that of the foreign business community. The inherent assumption is if these companies were frauds, the local community would already have called attention to their activities online. This sense of security fosters the growth of business in the community and country as a whole.
The future of the Internet & Mobile based business directories
Today, while offline business directories still do exist, the trend is to have business directories online and gradually even on mobile devices. Some websites, such as www.nawaooo.com and the recently released mobile portal m.nawaooo.com are taking advantage of this to create Nigeria Business directory and by extension, Lagos Business Directory and Abuja Business Directory as living examples of this.
The internet and mobile versions of the directories allow users extra functionality such as the ability to edit information at anytime. They also allow companies to add and remove products and much more. By allowing Nigeria Companies, Lagos Companies, and Abuja Companies, ready access to all aspects of their display pages on the site, www.nawaooo.com hopes to enable them to post the most accurate information available at all times. This malleability and inherent portability of online and mobile business directories are two of their very desirable features.
Why separate Nigeria business directory, Lagos business directory and Abuja business directory?
As explained earlier, localization enables the fostering of intimate relationships between business directories and the public. There is more to it however. Beyond localization, there is the subtle issue of customization. Because different locales have different textures, the business directory is further able to be customized to suit the texture of the community. For example, Abuja business directory will have a politics and governance feel to it, enabling functionalities such as ability to canvass votes for example. Take a Lagos Business Directory on the other hand; the bent will be more towards banking, financials, services and commercials. So the Lagos business directory can be expected to tilt somewhat to allowing companies to display their wares and collect payments. A Nigeria Business Directory on the other hand, will be more optimized for showcasing the best of the nation across its entire breadth.
With such specific focuses, every company whether a Nigerian Company, a Lagos Company or an Abuja company can find themselves relevantly represented in the business directory.
Sestava Nigeria Limited, an Afron Group (www.afrongroup.com) company believes www.nawaooo.com and its mobile derivative, m.nawaooo.com have stepped boldly into the Nigerian market and will try drive the market to capture the dividends that having a proper business directory brings. To help realize this, visit www.nawaooo.com, search for a company you know or own and verify the information. If your company is not available, click the add business free button and add it.
The role of a Nigerian business directory, and its derivatives, Lagos business directory and Abuja business directory can therefore not be overemphasized. It behooves all interested constituents to ensure its success.
The Role of a Nigerian Business Directory in the achievement of Nigeria's Economic Potential
By: Aksinteractive
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