subject: Google Bombing and Its Advantages in Online Business [print this page] In the world of internet marketing, search engine optimization (SEO) experts are constantly on the prowl to identify newer techniques to enhance the performance o their clients' websites. Google being one of the biggest names in the search engine category, many such techniques have made their way from the gates of this stalwart. Now most of us know by now that the performance of a website depends on the amount of traffic it generates, with greater traffic indicating greater global reach. So, increasing traffic to a website is the primary objective of most website owners. In this regard, a new phenomenon by the name of Google Bomb has surfaced to draw everyone's attention. Google Bombing can be defined as an attempt at improving the ranking of a webpage through multiple links containing the same key phrase on other sites linking to that page. Although it has been used for a politically humorous purpose, a search engine marketing company knows only too well that it has great potential in enhancing a website's traffic. What had happened as a result of people's Google Bombing of the phrase Miserable Failure can also happen to your website, though in a positive aspect. It is a known fact to every SEO expert that Google takes note of how often a website is updated and linked to through external sites. This allows you to take full advantage of the phenomenon to link to your chosen webpage through your websites. Of course, you would require the help and expertise of search engine marketing service providers in accomplishing that objective. Once you know what you are up against, your objective becomes quite clear and you can strategise a plan. Depending on the size of your website and the kind of traffic you are seeking, it's always best to hire a reliable SEO consultant for the job. If you are a product based company with an online presence, applying this feature to your advantage can be highly beneficial for your business.
Google Bombing and Its Advantages in Online Business
By: S.Sinha
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