subject: Promotion Guidelines To Your Catering Business [print this page] That there is much competition in the catering business should not come as a surprise. You need to focus on promotions and marketing to be more visible to customers and have the edge over the competition. Some of the more effective marketing methods that you may emulate are discussed below.
Make customers know your company and what it is about by extensive use of the advertising medium. Public information through press releases is also an effective way of getting noticed. Offer your services to TV and radio stations as resource person in their programs or segments about the food industry. Advertising being a marketing tool, you should fully comprehend and take advantage of it by airing the most effective scheme and never mind the expense, the result will pay for itself.
The customers will be thankful if they get some added services, they always feel better if they have plenty of options. Offering your customers opportunities for better selection is a way of raising sales. Broaden your catering business by carrying allied businesses like video and audio coverage. Try to convince your customers to up-grade to higher quality products for only a little more costs.
Keep the business of customers for long periods of time with exclusive products or services. Because of intense competition, a catering business cannot afford to stay complacent; instead there should be a continuing infusion of new gimmicks and sales promotions. It always helps to give customers some sort of special offers to maintain their support.
Expand your product and service inventory so that you will have more to offer than your competitors.
Interact with people with similar businesses. It will allow you to get familiar with each others' products and services thus each can recommend customers to those who are able to satisfy a customer's particular demand, when they themselves are unable to.
Healthy competition is good for the business, but you should also endeavor to create some sort of a business club for your common interest. Ties with event-related companies will broaden your respective customer bases.
There are successful business out there that can point to you what will work and what will not. Experience is a great teacher, so learn from the experiences of the great entrepreneurs. Listen to their advice and study if and how you can implement it in your own catering business.
You can make yourself known better to the general public if you are visible and a party in social events and project. There are community sponsored events like feeding programs where you can be involved and cash in on its publicity value. Involvement in charitable events will give you a benevolent image n the eyes of your personnel and the customers at large. One proven and effective way towards a successful business is the extensive use of various aspects of marketing and promotion strategies. Being knowledgeable in promotions is an advantage towards attaining your business objectives.
by: Marguerite Jeweler
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