subject: Washing Machine Companies Compete For P Plus Fierce Battle, "heights" Discrimination Male And Female [print this page] Enterprise restructuring play the value card industry's future competitive edge in the core technology
Into the autumn and winter 09
Sell
Season, washing machine industry began a new round of "agitation." This time, Chinese and foreign brands, without exception, pointed at the high end.
10 29, invested 600 million yuan of Wuxi Little Swan completed a new industrial park. The U.S. side said the Little Swan Industrial Park building area 240,000 square meters, all put into production, the pulsator automatic assembly line will expand to 10, the drum production line 4, the final annual production capacity of 8 million high-end pulsator and
Washing Machine
Capacity.
This point, the domestic brands have basically completed the layout of the field in the high-end washing machine. Open from 09 a year, domestic brands that take proactive posture, increase high-end washing machines in the field of drum-based investment to enhance the right to speak at the high end market.
Drum washing machine of high premium to almost all high-end washing machine washing machine manufacturers are competing to be launched. Trace the root causes of domestic washing machine is not difficult to see that fought in "Heights" and "care and thought."
Pushed a month, on September 10, Haier washing machine drum that Casa Imperial China market, with "Se double-balanced ring technology" Haier roller, priced up to 10 005 thousand dollars, said to be specifically Design of high-end consumers.
Than the dry and Haier
Hisense
Kelon, competition in the high-end washing machines also stand the loneliness. Hisense take a "shortcut", and the United States
Whirlpool
Joint construction of large-scale drum washing machine production base, starting point and cut into the washing machine industry. July 15, Hisense Whirlpool joint venture commissioned the first phase to form a drum washing machine production capacity exceeding 200 million units.
Busy as domestic brands close the foreign brands were not idle.
Response to the challenges of domestic brands, and further deep plowing high-end washing machine market in China, foreign brands timely highlights high-tech development strategy. Washing machine line-up can be seen from the stores,
Matsushita
, Siemens, LG, Samsung and other foreign appliance manufacturers, in 2009 the main push high-end products continued.
2009 year, Siemens introduced a new technology platform for 3D plus or minus wash washing machine, new large capacity with small size, wash it care, high strength and easy-to-use features.
Panasonic washing machine in the pulsator, drum made of two areas of "dual high-end" development strategy. To strengthen the position in the high-end market, Matsushita washing machine sales in the 2009 season approaching, the unexpected development effort
Washing Machine
The introduction of one pulsator frequency of dry cleaning machines, high-end market to seize the pulsator.
LG Electronics is pushing the steam, drying and quiet three series of 8 new products in the high-end drum market, constantly put forward their own influence.
Samsung developed a new market within the diamond-type cylinder Yat Kit series. Whirlpool is also a sense of power to sell 6 Hyun power wave technology and products with the intention of fighting for high-end product sales.
"Dongfeng's urging, the Zhangu Lei!" "Heights" on the smoke strongly diffuse away.
Market observers believe that big companies have to prove safety high-end home appliances, is bound to Jiaore high-end washing machine market. After 2010, the high-end washing machine or the competitive landscape will change, long-entrenched high-end market, foreign brands, domestic brands will be under the impact of exercise to fight, put on a new "Chu and Han hegemony."
Washing Machine Companies Compete For P Plus Fierce Battle, "heights" Discrimination Male And Female
By: tianli
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