subject: Build A Site For The Purpose Of Doing Business Online [print this page] Do you want to build a site for the purpose of doing business on the internet? Learning to build or create a website is no easy task. It also does not have to be that difficult. It does however have to have certain factors incorporated into it so it will be successful.
If you want to build a site, lets talk about monetizing your website. One of the possible ways you can go about it is to be an affiliate for someone else's business. If you do not know what that is, it an agreement between you, the affiliate and an online business where you get paid if you make sales for the business you are affiliating with. Often you do not even have to make sales. You can earn money by finding the business leads. Leads are people who are possibly interested in what the business has to offer.
If you are wondering why the business would want to share his revenue with some other entity. Think of it this way, an internet business can have hundreds and even thousands of affiliates all making affiliate sales. It is like J. Paul Getty once said; he would rather earn 1% from a hundred different peoples efforts than 100% from only his own efforts. You may be thinking that sounds great being an affiliate. Maybe you ought to consider how great it would be owning your own online business and having thousands of affiliates selling your business for you.
OK if you build a site to be successful and monetize it with affiliate offers, one of the first things you want to do is match the affiliation offers with the same kind of website you are creating. The reason for that is so you can obtain traffic to your website. Traffic being defined as customers coming into your cyber store. You want to be certain things to match up. What are those things? A potential customer most likely is only going to make it to your store through an internet search engine. Most likely this will be Google.
If you build a site it has to match the search keyword of what the person is searching for in order for it to be shown in the search results. And it has to match it quite highly in many respects to show in the top search results. The keyword they typed in, and your domain name should match up. The content on your site should be indicative of your domain name. The affiliate offers should be conducive with what the customer is looking to buy. A quick example. Bob Customer types in cheap car insurance rates. He sees your site listed #3 from the top of the results. Your domain name is cheapcarinsurancerates dot com. Your website description says get cheap car insurance rates here in 30 seconds.
Your customer is interested, clicks on over to your website and finds your affiliate offers and information on how they can get the cheapest car insurance rates available. Your website might only have information regarding car insurance rates monetized by sponsor links. Or it might be set up to supply quotes to the car insurance company you are affiliated with. The point being is your customer would not be on your site unless those search parameters are met. These are only a few of the necessary factors that need to take place on your website in order for your website to rank in the top of page one's results.
When you build a site for business and monetize it with affiliate offers how those offers display and their content shown on your site makes a big difference to the search engines. Search engine bots can not see all your pretty graphics that may be very appealing to your customer but worthless when they're trying to decipher your site and figure out if it is worth indexing. There is also a certain structure and inter-page linking that the search engine bots love in helping them decide the value of your site in relation to the keyword you are targeting.
This is called on page SEO (search engine optimization) and this article is not meant to be an all inclusive information source on the topic of SEO, just realize that if you are building a business website that you will have to either learn how to do it correctly or have some who is an expert do it for you. The knowledge to learn how to this can be readily obtained online.
by: Kay Brown
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